Items filtered by date: April 2022

There are many approaches to Search Engine Optimization (SEO) strategies. One of the most effective is content-first, where you prioritize the actual content that is being posted rather than the technical details of the site such as keywords and meta tags. By focusing on content, itself, you aim to provide quality content that people will want to engage with, rather than trying to game the system by optimizing the backend of the site to chase the current trend in the search engine algorithms. These algorithms change what they are looking for regularly, but one thing that is always valuable is quality content that people want to read. A content first approach ensures that your content will be prepared for any changes in algorithms that happen in the future, meaning you won’t have to continually maintain it for in order for it to perform well.

Here are 5 things you should consider when using a content-first approach for your SEO.

Staying on top of a Google Search Page is tough, given the market competition. However, one way to stay relevant in Google searches is to continuously improve your website's SEO performance. SEO is dynamic to any business’ online success and there are always new ways to boost its performance. Read more to understand how you can improve your SEO techniques.

Product marketing is a series of activities for disseminating products to the community. The marketing concept is about the process of fulfilling the needs and desires of consumers who become part of the market share in the business.

The competition on Google search is getting more challenging, so to combat this, we need to improve website SEO performance to stand out against the competition. One way to stay relevant in Google searches is to improve your website's SEO performance continuously. As SEO practitioners, we must understand that SEO is dynamic. There must always be new techniques and strategies that we can apply to improve SEO performance on Google searches. Take notes as we discuss them one by one.

Healthcare is one of the most regulated markets in the US, meaning that there are tight controls on what practices can and can’t say in an attempt to promote themselves and their businesses. In a world where COVID-19 is still a very real threat, patients lack the same trust they once had about their safety within medical practices. In the competitive world of healthcare, competition is rapidly growing. Currently, In the US there are over 750,000 companies in the health care sector, and it looks like patients are running out of patience. According to research, 43% of millennials are likely to switch (medical) practices in the next few years, and 44% of gen X are likely to switch primary care physicians in the next 3 years.  Finding new and creative ways to engage with patients has become increasingly important, especially if your practice is to stand out amongst the rest.

Are you new to the construction scene or has your company been around for years? Either way, it is essential that you withhold effective marketing strategies to promote your company effectively.

The digital space has created infinite possibilities for just about anything, all B2B’s have been given the ability to network and maximize visibility by virtually doing nothing. Utilization of social media has proven nothing but utter success for those attempting to expand their network. Find out how the integration of LinkedIn within your SM strategy is essential any B2B.

The time has finally come, whether you’re a fresh graduate ready to head into the big, wide world of Marketing, or perhaps you’re an experienced marketer looking for a fresh start someplace else. Regardless, you’ve gone through the screening process and now have landed an interview, firstly, Congratulations! It is a very big accolade to get this stage, so take a moment to congratulate yourself and relax.

Many things have changed, but everyone's desire for entertainment has not. If reading novels was a trend in the 1800s, today, everyone's favorite thing to do is to watch online videos. According to Statista, 27.2% of people watch online videos for 10 hours every week. Because of its popularity, while only 61% of marketers have adopted video marketing their digital marketing strategies.

Video marketing is becoming more relevant as the demand for online videos grow. Many small and big businesses use Video Marketing to market their products or services and attract more clients. This marketing method of disseminating useful information through the use of videos. These videos can aid in gaining potential clients' trust, establishing credibility, and increasing brand awareness.

Keeping up to date with the latest news is a good way to stay competitive in a fast-paced industry like marketing, but getting one step ahead allows you to not just stay competitive but get an early advantage over your competitors. Predicting the future is a nearly impossible task, but analyzing trends and current events gives us a window into some of what is likely to happen in the coming months and years. Changes to the way email marketing is done, an increased expectation of privacy and security, and more widespread applications of Artificial Intelligence and Machine Learning will change the landscape of digital advertising.