Items filtered by date: March 2022

LinkedIn currently has over 660 million users worldwide making it one of the most successful and effective social media platforms for connecting with other professionals and businesses around the world. The platform gives users the opportunity to represent themselves through creating a profile filled with achievements, previous employment and any other relevant experience. LinkedIn has created opportunities for many professionals and businesses around the world through creating an engaging user-friendly experience.

If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager. 

Since Facebook announced its name change to Meta in October 2021, the term “Metaverse” has taken the internet by the storm. After the announcement, every business owner from every sector has been searching and chasing for opportunities that the Metaverse could possibly bring.

All businesses focus on improving the customer experience in a way to increase sales, improve the customer relationship and communicate the need and want for their service/products.

You may not know this, but content marketing generated three times more leads than paid search. Instead of constantly presenting your customers with overlooked advertisement efforts, content marketing delivers value to your audience and provides a range of benefits back to your company. Today customers expect to receive high-quality, insightful and interesting content from all their favorite brands. The process of creating content helps build trust and develop relationships with your customers all while generating leads. It may be difficult when you first start out, but eventually you will be able to see all the possible advantages a digital creator can provide you.

Law Firms are like any other company that needs to expand their brand. These firms are complicated, and they need assistance with their marketing tactics. The whole goal is to help increase the number of views on their websites and blogs for that matter. They want to amplify their audience and receive more clients.

According to Fundera, 1 in 10 small businesses doesn’t invest in marketing. Marketing is meant to build brand awareness and promote your products and services to more consumers. Starting a business is no easy task. The moment you start it, you are put in charge of the livelihoods of your employees and your own; you are your boss, and you suddenly have to worry about everything, including marketing. Getting your brand's name out there, especially against more prominent competitors, is not easy. However, clever marketing strategies can help scale your small business’s marketing efforts even with a limited budget. We at Marketing Eye are here to help you! Here are seven ideas to market your small business. 

Aged care communities play a vital role in the community, they provide care for the elderly while they are unable to attend to their various needs during the working day. Marketing for these nursing homes is a must because they inform people of the services they provide. Having an online presence is vital in all industries including aged care as it is the quickest and cost-effective way to communicate your brand to the consumer.

Mobile devices and the Internet have transformed the ways a brand communicate to its customers. We are spending more and more time with digital devices, utilising it as the primary way to interact and connect with the world. Most businesses understand this, but not all of them can adopt and adapt quickly enough with changing customers’ needs.