Items filtered by date: February 2022

The rapid change of technology is changing how we operate and work overtime. Apply new technologies to maximize the profitability of your business. Metaverse is one of the latest technologies expected to change our business. How can you take advantage of it? How can Metaverse fit your brand in 2022?

Companies and businesses spend large sums of money for Influencers to bombard your feed and stories with #Sponsored, #AD, and #Gifted posts, but is it worth it? Is it triggering their followers and broad audiences to run pass check out and purchase the items they promote?

I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.

Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.

The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.

If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.

Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms. 

Hotjar is a company with a global team that serves customers all around the world, with a mission dedicated to helping people make websites their users love. Hotjar is now rebranding itself in all aspects, with a focus on having immediate recall from consumers, users, and the public when they view the name “Hotjar” itself.

Writing a report has never been easy, whether it is for school, university projects, or your boss at work. It could be time-consuming to complete a report but with the right skills and knowledge, writing a marketing report doesn’t need to take a lot of effort. Here is how I do a marketing report for my employer at our organization.