Items filtered by date: Monday, 07 February 2022
5 Keyways a Marketing Strategy Adds Value to Professional Services Firms
Marketing strategy scholars have contended that dynamic capabilities such as adaptability, integration, and deployment of organizational capital assist firms in becoming more aligned with their evolving business environments. With its ability to provide a source of competitive advantage, marketing strategy substantially influences market performance.
Marketing strategy is a construct that provides clear, realistic, and measurable marketing objectives. It is essential to the practice of marketing.
Here are 5 key ways marketing strategy adds value to your professional services firm: