Items filtered by date: Thursday, 15 December 2022

The new environment of the Coronavirus epidemic is challenging. The desire to limit spending is felt by almost all businesses, especially by startup founders. You're going to need to assess your resources and carefully redistribute them if you want to keep your company afloat during this difficult time. It seems sensible to attempt to get the most out of your budget and resources. However, some are finding this to be rather challenging, especially if the judgment is a little clouded when the panic button has been touched. You can successfully bring in new clients if you have the correct marketing objectives and spending plan.

So, your business is picking up, earnings are up, and you're busier than ever before. The route you're taking seems to be the proper one. But how do you intend to tackle all those responsibilities and keep all that extra information organized? Is your technological infrastructure prepared to handle your future expansion? If not, MarTech is the answer to your problem.

A marketing strategy is a plan or action that is designed to promote a business’ product or service. In present times, most (if not all) large multinational companies have a marketing strategy. Marketing strategies are typically used to help increase awareness of the business or to promote sales. However, according to data found, there are still 36% of small businesses that do not have a marketing strategy. With that said, the following blog explores the reasons why small businesses should have a marketing strategy.