Items filtered by date: Tuesday, 29 November 2022

Cambridge dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products or services”.

Branding was and still is misunderstood by being reduced to its aesthetic component which is visual identity. For many, whether specialists or not, branding is still just about visual identity-name, logo, design, packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old vision of branding is being preached, even by high-level marketers.

November is around the corner and it is the biggest opportunity for many companies to get the masses over the next few months and make enough business before the year ends.

This month gives many opportunities for brick-and-mortar retailers as well as online organisations. This is the start of the greatest seasonal shopping holidays of the year such as Thanksgiving, Black Friday, Cyber Monday and of course Christmas in December.

As the holiday season approaches, let us look at some marketing activities you should be considering that could significantly increase your holiday season sales!