Items filtered by date: October 2022
What role does your brand play?
Cambridge dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products or services”.
Branding was and still is misunderstood by being reduced to its aesthetic component which is visual identity. For many, whether specialists or not, branding is still just about visual identity-name, logo, design, packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old vision of branding is being preached, even by high-level marketers.
Five Tips To Drive Sales In November
November is around the corner and it is the biggest opportunity for many companies to get the masses over the next few months and make enough business before the year ends.
This month gives many opportunities for brick-and-mortar retailers as well as online organisations. This is the start of the greatest seasonal shopping holidays of the year such as Thanksgiving, Black Friday, Cyber Monday and of course Christmas in December.
As the holiday season approaches, let us look at some marketing activities you should be considering that could significantly increase your holiday season sales!
How 'woke' should my marketing team be?
Have you heard of “woke washing”? It means prying on customers’ social awareness. Or have you ever been offended by a certain slogan or advertising? I haven’t, but every time when I see those skinny models wearing squeezing tights, I can feel the pressure. When I was in high school, body-shaming ads was firstly criticized, and the notion of embracing different shapes of your body was raised by brands. Following that, the need of equality and diversity has been realized and reflected in many ads.
Why is personalization key to B2B marketing?
B2B is always considered a more formal marketing form than B2C. But time has changed, and now businesses demand more personalized attention from them than before. So your potential clients are very different, and using more personalized marketing would play in your favor.
How Top Brands are Experimenting With Facebook
Facebook is a cultural, economic, and social phenomenon with over one billion users. With users from all over the world spending countless hours on the site and Facebook becoming a more and more significant way to learn about friends, family, and world events, it is difficult to overstate the significance of the online social media site to journalism, business, communication, and social relationships.
What is conversational commerce, and how is it helping marketing
Are you finding website pop-ups and banners annoying? These aggressive ads may make customers lose their appetite in their journey shopping. Different from them, conversational commence offers your customers digital services that enable you to talk to each of your customers at once.
Five tips for driving sales in November
November is around the corner and is an excellent opportunity for many companies to engage with audiences over the next few months and do enough business before the year ends.
This month gives many opportunities for brick-and-mortar retailers as well as online organizations. In addition, this is the start of the most significant seasonal shopping holidays of the year, such as Thanksgiving, Black Friday, Cyber Monday, and of course, Christmas in December.
Software Marketing Tips
Every day, 6000 to 10,000 ads are shown over the internet. Today, the market has become saturated with the greater rate of digitalization of the world. As a result, marketing has gone from human-based to internet based. Even though technology companies are evolving with the trend, it has become more challenging to stand out from the competition and pursue their customers.
However, here are the five tips that will help you change the game of marketing your software and boost your sale.
Why B2B Marketers are turning to Instagram
Instagram has over 1 Billion users around the world. Therefore, the probability of the user being your next business client is very high. As a B2B company, this is your cue to build a solid online presence to form a long-term connection with your audience.
Instagram has become a crucial starting point in digital marketing for many B2C marketers. But the truth is, B2B companies can also leverage the high brand visibility on this platform. Your strategy now is not limited to pitch meetings; you can reach a client halfway across the world.