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Items filtered by date: September 2022

Women are intelligent and influential consumers. According to a recent study, women account for over $31.8 trillion in global spending. Moreover, women control more than 85% of purchases across many categories.

Published in Blog

Since most organizations have integrated digital technologies into their daily operation, digital transformation is a must-do for your business. However, a recent study by McKinsey shows that 70% of all digital transformation projects fail. Business failure in digital transformation may lead to a loss of competitiveness in the relevant market. Additionally, the global pandemic has pushed more companies toward digital transformation. 

Published in Blog
Tuesday, 18 October 2022 12:00

How to use chatbots for B2B businesses

Marketers are experts at capturing the attention of consumers. Since your material is so interesting, readers are more likely to take advantage of your promotional opportunities. But then, what do you do with all the interest you've generated? How can you grab the attention of your site visitors and lead them into a fruitful discussion about making a purchase? 

Published in Blog

Cloud technology is popular today for its: (1) Fast and convenient service. (2) Safe and reliable data storage center. (3) Good economic benefits. It can help you save time and money. (4) Super computing power. Cloud services comprise tens of thousands of computers, forming a powerful server that can provide users with mighty computing power and data processing capabilities.

Published in Blog

Digital transformation is one of the most complex and unique topics. To understand its meaning, you have to think in two opposite categories: business today and the world tomorrow.

It may seem difficult, but it’s a lot easier than you think. Having a firm understanding of the current situation in the world is quite crucial - every pain point and every strength. Simultaneously it's critically important to be in a way where you’re living in the future, or even to predict what will be popular in some time, how people's skills will change, and what kind of technologies will rise.

Published in Marketing

Is your business still struggling with government regulations, security, and reliability requirements? Are you hesitating to use automation technologies to run and improve your business? Living in the digital era, many companies today are transforming their data centers to streamline operations and private cloud infrastructure. With the help of cloud capabilities, companies can quickly test and start new services and be agile to changes in the market. Undoubtedly, financial services companies must modernize the Cloud to serve customer needs. According to Statista, by 2021, global financial services companies spent $500 billion on information technology, while in 2018, they were expected to spend $400 billion.

Published in Marketing

How do you define digital transformation

Simply put, digital transformation alters a company's core business model to take advantage of new digital technology. It is not enough to just digitize a product or service as it is also necessary to reimagine and reinvent it to provide it to clients in sync and perfect harmony with their ever-changing demands. As a result, businesses now face unprecedented pressure to digitally adapt their marketing techniques. 

Published in Marketing

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