Items filtered by date: Monday, 09 August 2021

Have you ever cut of your nose in spite of your face? If you think that you haven't - ever - then perhaps you are kidding yourself. We have all done it in life and our careers. It's the lessons we learn from our mistakes that often take us to where we need to be. We've all heard this many times before, and without sounding like a broken record, it needs reinforcing. No matter what age we are or what stage we are in our careers, we will make mistakes, choose the wrong option and be afraid to the take risks that might just lead us to where we want to go.

This pandemic provides a tough environment for marketing as brands wonder how to realign their strategies to match the changes in the business environment. Yet, in the ever-competitive and changing business world, a number of factors exist that when acted on, can be used to augment your brand's marketing strategy. COVID-19 is changing consumer behavior in various different ways, there must be a shift in marketing objectives and the strategies used to achieve brand success. Augmented strategies won't just help your business gain resilience to the effects of COVID-19, but allow your business to thrive as a leader within your industry.