Items filtered by date: July 2021
When using social media to market your business, what you create and how you position your business online will be highly dependent on who you are marketing to.
Despite the common misconception that social media is a young person's game, the greater accessibility to smart devices with 4G or greater functionality means that all generations are fair game in marketing. Regardless of whether they're a zoomer or a boomer, more than 80% of people from every generation use social media at least once per day.
How you market to them, (or how you should market to them) is dependant on all of the characteristics that define these crucial segments. Users across different generations will follow different trends and to a greater extent and will also use the same platforms as their generational counterparts in completely different ways. Understanding the difference is key in developing a successful marketing strategy as such nuances in usage will impact your brand.
Read on to learn how to target demographics effectively, through understanding generational differences in social media and the implications it has for your social media marketing strategy.
Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.
There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:
Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?
Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to what consumers are saying and less on the quantity of advertising. Let’s explore why every marketer should be a better listener, and how they can do this.
Today’s consumer has a drastically shorter attention span than ever previously recorded.
According to a study by Microsoft, people struggle to pay attention for more than eight seconds, with this figure falling each year by 88% it is becoming harder for marketers to grab consumer attention and market their product to be engaging and interesting.
If your business is currently struggling with low-quality leads or non-existent leads, a demand generation campaign may be the solution. A demand generation campaign is ideal for businesses that have identified a need that their audience isn’t aware of. Through a demand generation campaign, an audience will better understand what their pain points are, and consequently why your solution is the best fit for their newly found issue.
With the internet and social media apps becoming more and more prevalent, marketing metrics have become one of the most important ways businesses can gain information on how well their online marketing tactics are working. However, this can oftentimes be counterintuitive.
Emerging technology companies can have bright business prospects, however without the right marketing strategies in place, their ability to attain long-term goals are far from reach.
You may ask; Why are such prospective companies still failing to succeed in their marketing?
My answer to this question is quite simple.