Items filtered by date: Tuesday, 29 June 2021

Brands currently face the post-pandemic challenge of competing for consumer engagement in a densely populated digital space. Here are 6 tools to get up to speed.

Many brands struggle to harness the lightning strike that is highly engaging content and those who, often fail to see it hit twice in the right place. Even when engagement appears to be high for some brands on their social media handles and other interactive networking platforms, it can be faked using bots. As a result, the importance of developing authentic engagement in the marketplace and on the street has never been higher. The difficult task many modern brands face is to consistently replicate this while building a strong emotional connection over time between their brand and their customers.