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Items filtered by date: Sunday, 31 January 2021

The biggest blind spot that companies have to deal with is understanding what their customer’s journey is. What is it like to purchase from your business? Understanding your customer’s journey is a crucial part of improving the overall customer experience. Without this insight, you will never know the obstacles or challenges that your customers might be facing in their decision to make a purchase. You need to deeply understand what it is about your brand that attracts customers, and what could potentially turn them away. Essentially, you need to walk in their shoes. Below, we have 5 steps to consider when creating a customer journey map.

Published in Marketing

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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