Marketing Consultant Shares Insights blog images/bannerimages/Blog-Banner.jpg

Marketing Consultant Shares Insights blog

Items filtered by date: January 2021

Wednesday, 03 February 2021 13:53

How to Effectively Conduct Market Research

Market research is the process where you gather information about your business’ buyer’s personas, target audience, and customers to understand how successful your product would be among these people. When you conduct market research for your organization, it allows you to meet your buyers where they are. This process gives you a better picture of what your buyers need, and how you can better address their unique challenges. Below, we discuss how to effectively conduct market research for your organization.

Published in Marketing

The biggest blind spot that companies have to deal with is understanding what their customer’s journey is. What is it like to purchase from your business? Understanding your customer’s journey is a crucial part of improving the overall customer experience. Without this insight, you will never know the obstacles or challenges that your customers might be facing in their decision to make a purchase. You need to deeply understand what it is about your brand that attracts customers, and what could potentially turn them away. Essentially, you need to walk in their shoes. Below, we have 5 steps to consider when creating a customer journey map.

Published in Marketing
Page 2 of 2

marketing eye logo footer

Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

Contact Us

Marketing Eye
  • Our addresses:
    3344 Peachtree Road NE, Atlanta, GA 30326
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
Contact Form