Items filtered by date: Thursday, 02 December 2021
What is Web3 and How Will it Change Marketing?
A change is coming and it’s going to change the entirety of the internet as we know it. Blockchain, Non-Fungible Tokens, and virtual reality are the first products of Web3 and while these might be unfamiliar to you now, chances are - web3 will be our reality sooner than you think.
What is Web3?
Essentially, the internet has come in stages. Web1 was the very earliest stage of the internet where the skeletal framework of the internet was developed. Think, static information like text and imagery for consumption with zero potential for interaction. Web2 is what we are currently in. Social media has allowed us a new dimension for interaction and innovation – namely mobile, social, and the cloud. Web2 has opened the dimension for anyone that’s not a webpage developer to be a content creator. The seeming trend has been that with further development of the facets of the internet, the more time people are spending online. While the introduction of web3 is undoubtedly going to further merge the barriers between real-life experiences and the online, it is being touted as a revolution that’s changed everything.