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Items filtered by date: March 2020

If your company is hoping to stay competitive in such a saturated market, there are several things you can do to set yourself apart from your competition. For example, an intentional content marketing strategy can establish your company as a thought leader in the industry, giving you more credibility with your audience. While a marketing strategy can help you to plan for your business’ future, responsive web design will set the visual story of your brand apart from everyone else. With a responsive web design, all of the content, features, and media that are featured on your website are optimized to respond to whatever device your audience is using. This is why mobile-friendly sites have a different layout to the browser-friendly sites you can visit on a computer. But what does a responsive web site need?

Published in Marketing

2020 doesn’t look the way we ever thought it would. Businesses have faced unprecedented challenges this year, creating major disruptions to the way that everyone does business. Unfortunately, any marketing strategies created for 2020 have to change now to embrace the current economic environment. Now is the time to make your marketing strategy the very best it can be. What should your new marketing strategy for 2020 achieve for you?

Published in Marketing
Tuesday, 28 April 2020 15:23

How to Drive Engagement with Social Media

Content is created for the sole purpose of educating and engaging your audience. Content marketing is meant to drive your brand and get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one is seeing it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.

Published in Marketing
Monday, 27 April 2020 12:53

Using Empathy for Content Marketing

While it might feel difficult to do right now, content marketing is more important than ever. When your company can provide relevant content to your audience, it drives a positive message of hope and resilience. With the right messaging, your content marketing could potentially drive sales and revenue growth during a time when consumers are less likely to spend money. But what’s the secret ingredient for engaging with your audience right now? Empathy. Without empathy, your content marketing will sound tone-deaf and will not be effective at drawing your audience in. Using empathy can be tricky, so it takes some strategy and thought to get the tone just right.

Published in Marketing
Thursday, 23 April 2020 18:15

Benefits to an Outsourced Marketing Team

When it comes to making difficult budgetary decisions, marketing departments are often the first to go. Because marketers have to justify their existence within an organization, it can make it seem as if your marketing department is expendable. However, marketing is essential to growing your business. In fact, making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? It's a cost-effective solution for companies who are having to make decisions based on budgets. Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss a few reasons why you should consider outsourcing your marketing efforts.

Published in Marketing
Wednesday, 22 April 2020 12:07

Why Your Company Should Host Virtual Events

A marketer’s flexibility has never been tested like it has been in the past month or so. Not only are marketers having to reevaluate their content strategy and their marketing strategy for the rest of the year, but events are up in the air for the foreseeable future. With all of this uncertainty, it’s time for marketers to tap into their creative sides to keep things moving for their business. One of the newest opportunities that the global pandemic has afforded marketing professionals everywhere is the possibilities of a virtual event. Company events are typically planned for months and months, with all sorts of marketing initiatives and collateral built to support the event and increase brand awareness. How can marketers take advantage of the opportunities and possibilities of virtual events for their audience?

Published in Marketing

Content marketing is all about flexibility. Your campaign might be written perfectly, planned to the fullest extent, and performing wonderfully: but sometimes things change! Trends and global events might distract your audience from your campaign, or it might even lose steam after a competitor campaign launches. Whatever the case may be, it’s important to have the flexibility and capability to address what’s happening with your campaign and make the necessary changes. When something major disrupts your content strategy, you need to think about how it will affect your business goals. The success of your campaigns and your business all relies on your ability to quickly pivot your content strategy.

Published in Marketing
Tuesday, 14 April 2020 12:36

Navigating a Crisis Situation

With the massive global response to the current COVID-19 pandemic, it can be difficult for businesses to see their best possible path forward. For the businesses that are still in operation at this point, it’s important to know how your company is going to navigate these troubling and complicated times. What can your company do to help your customers? What services can you provide that will provide relief to the tension that everyone is feeling right now? By now, you’ve certainly seen some companies use the wrong approach to try and reach their customers. Tone-deaf sales pitches will be the first thing that audiences are going to ignore right now. Below, we have some major considerations for companies trying to navigate the coronavirus pandemic.

Published in Marketing
Tuesday, 14 April 2020 12:36

Navigating a Crisis Situation

With the massive global response to the current COVID-19 pandemic, it can be difficult for businesses to see their best possible path forward. For the businesses that are still in operation at this point, it’s important to know how your company is going to navigate these troubling and complicated times. What can your company do to help your customers? What services can you provide that will provide relief to the tension that everyone is feeling right now? By now, you’ve certainly seen some companies use the wrong approach to try and reach their customers. Tone-deaf sales pitches will be the first thing that audiences are going to ignore right now. Below, we have some major considerations for companies trying to navigate the coronavirus pandemic.

Published in Marketing

Translating your brand visually is no small feat. Graphic design is a powerful tool that not only showcases your brand colors and logo, but it tells a visual story of your company and your industry. Telling a visual story is an integral part of selling your products, especially in a digital age. If your competition has a stronger visual presence, it gives them a much greater advantage over what your team is doing. Without a professional, high-quality visual presence, the quality of your products and services won’t matter much. When you partner with Marketing Eye, we help your business break through the clutter and stand out from the crowd.

Published in Marketing

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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