Items filtered by date: February 2020

A good website is much more than a digital storefront. While brick-and-mortar storefronts have slowly been phasing out, a customized website shouldn’t merely replace your physical location. A comprehensive, customized website should tell the story of your product, your brand, and your company in a way that draws in your audience and sells them on the experience you provide. Every company has a story that deserves to be told, and a company website is one of the greatest storytelling opportunities that a company has. Marketing Eye has successfully designed, developed, and managed over 300 websites and counting.

The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.

Working remotely is one of the greatest challenges that a company can face, but it can also be a great opportunity for the company and the employees. As the traditional office space becomes a thing of the past, aided by the recent spread of COVID-19, more businesses are trying to adjust to remote work than ever before. Depending on what industry your company is in, this will either be a seamless transition or a very difficult one. How does a remote team operate? Below, we go into detail on what to expect as your team begins to work from home.

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole just doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have 5 email marketing practices that don’t work anymore.

The effects of the coronavirus panic go far beyond the physical worry and anxiety that people are experiencing. While COVID-19 is certainly a potential health hazard looming on the horizon, it’s currently already affecting the workplace. Companies all over the country are trying to think of creative new ways to address the pandemic scare. Multiple events and conferences have already been canceled to prevent a further spread of coronavirus. Companies are already having to backpedal major promotional events, which could result in a massive hit to the companies sponsoring and attending these annual conferences. How can we address the concerns of our employees, while still continuing to operate as usual?

Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms available to produce your live broadcast, so it’s easier than ever for companies to do this. Below, we have a few pointers for businesses to consider before implementing a live video experience. 

Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation and personalization of content is going to be the next big step in marketing tactics. Trends change every year, and companies need to understand the next big step. We reached out to a few friends to weigh in on what every marketing strategy needs in 2020.