Items filtered by date: December 2019

With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention of their customers and new lead, B2B marketers have to know exactly where to invest their time and energy. B2B marketing involves three social platforms: Facebook, Twitter, and LinkedIn. But are all of these platforms a great fit for your B2B marketing efforts? For B2B marketers, LinkedIn is by far the most trusted channel. Below, we have a few reasons why you should trust LinkedIn as your social media platform in 2020. 

In an omnichannel marketing approach, it’s all about creating a personalized and consistent customer experience, no matter what platform they are using to engage with your brand. This means that the experience should be consistent across all channels: social media, customer service, website, brick and mortar, and email campaigns. Email campaigns are especially important because they are at the center of your customer’s digital life and can drive the highest ROI among other digital communication channels. Below, we’ve got four benefits of email marketing in an omnichannel marketing approach.

Marketing has undergone some vast changes in the past few years, and it will only continue to change in the future. Lately, marketers have dropped the mass marketing campaigns in favor of a much more personalized approach. If you are planning on truly engaging with all of your customers and potential leads, you have to be everywhere. The only way for this to happen and be effective is an omnichannel marketing approach. But what exactly does that mean? The omnichannel marketing experience is where consumers can engage with a company on all points; through a brick and mortar store, a website, a mobile app, a catalog, or social media. Additionally, they can access the products and services by calling the company phone, using a mobile app, or even connecting through a personal computer or tablet. If you’re looking to build an omnichannel marketing approach, there are a few things to take into consideration.

When you hear the word ecosystem, what’s the first thing that comes to mind? Probably a frozen tundra or even a rainforest, which wouldn’t be surprising! Ecosystems work in a very specific way, wherein the biotic and abiotic components of any particular ecosystem work together to survive. Product ecosystems are not so different! A company creates a product ecosystem when they have several products that coexist to benefit the customer. Apple and Adobe are excellent examples of companies that have created thriving product ecosystems. But how is a successful product ecosystem built? Below, we have a few pointers for any companies that are attempting to establish their product ecosystem. 

Now that we’re in 2020, it’s time to start thinking about the next generation of consumers: Generation Z. Born between 1994 and 2014, Gen Z will soon be flooding the market and the workplace. As the first generation to have immediate access to technology for most of their lives, marketers have to completely rethink their approach. If we want to tap into this new audience, we need to understand what they care about, how they consume information, and how to close the deal. 

Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into the film industry, one of the fastest-growing and innovative industries today. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.