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Marketing Consultant Shares Insights blog

Items filtered by date: December 2017

LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Published in Marketing
One thing every business has in common is the need for customers. Even if you have the next big idea, sometimes striking up that first initial connection with potential customers is a difficult challenge.

Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page. 
Published in Marketing
Thursday, 25 January 2018 12:05

3 Tips to Jump Start Your Social Media Growth

So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?
Published in Marketing
Tuesday, 23 January 2018 20:58

This is your life. Do what you love.

I remember being 27 years of age and physically pinching myself. I thought in that moment, life just didn't get better and all my dreams had come true. The innocence of feeling joy from experiencing a new city, my dream job as an marketing entrepreneur and being surrounded by people who empowered me, was more than I ever dreamed was possible.
Published in Mellissah Smith
Thursday, 18 January 2018 17:40

5 Ways to Choose Happiness Everyday

Being in my mid 20’s, many of my peers are reaching critical milestones such as beginning their careers, getting married, having children, buying their first homes, etc. These are the kinds of moments people dream about their entire lives. The problem is, to often do people feel once they achieve these milestones will they finally be “happy.”
Published in Marketing
Friday, 12 January 2018 10:18

The 5 Thoughts That Will Change Your Life

Is anyone else caught up in the euphoria of the new year? I can’t stop thinking about my life, where I am going, and what I want to be doing.
Published in Marketing
Thursday, 11 January 2018 16:35

Making Your Mark in Your 40's

In your 40’s, and you haven’t made your mark yet?


I’m almost terrified to write this down, but it is something that has to be said. As I sit with my 40-something year old friends, we all sit with a similar dilemma that leaves each and everyone one of us slightly unfulfilled.
Published in Mellissah Smith
Wednesday, 10 January 2018 13:47

This Is The Future of Marketing

I sat down in a bar next to the Dean of Marketing at one of America’s most prestigious Universities, and we discussed the future in marketing.

I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.

As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is. 

Published in Marketing
Multiple sources have speculated that over the past year Generation Z was actually more valuable than any other consumer group to most organisations – why is this the case, and what does it mean for businesses and marketers moving into 2018? I think all businesses need to stop and ask themselves, is your brand ready to speak to Gen Z's? 

Published in Marketing
“My pleasure”--  We hear this simple phrase every time we say “thank you” to an employee at Chick-Fil-A. In addition to this phrase, we also receive excellent service, free food coupons if our order wasn’t correct, and their employees are off work every single Sunday and on Holidays.
Published in Marketing
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