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Items filtered by date: February 2017
Friday, 31 March 2017 16:22
Simplifying SEO
You have probably heard rumors of this Search Engine Optimization (SEO) service which is crucial to the success of every business with a website. Do you know what SEO is? If not, don’t fret. There are many people, even marketers, who are still trying to wrap their heads around the science of it. As ambiguous and challenging SEO is, there is reason and a process to the madness.
Published in
Marketing
Wednesday, 29 March 2017 18:35
Millennials Drive Our Office
A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other generations are saying about the Millennial generation. Our office runs on Millennials, and very successfully at that. Let’s take a look at what a successful office full of Millennials looks like.
Published in
Culture
Sunday, 26 March 2017 01:25
What women need to change to achieve gender equality
What is it that we really want as women? Do we want equal pay? Equal rights? Fair representation? What is it?
The answer to this question is different for every person, so I can only speak for myself.
The answer to this question is different for every person, so I can only speak for myself.
Published in
Entrepreneurship
Wednesday, 22 March 2017 16:48
Take The Gray Out Of Marketing
Marketing is a challenging department for any business. Unless you are the sole provider of a product, good marketing is what will set you apart from the competition. It is what let’s your customers and prospects know what the latest and greatest is at your company. Traditional marketing was slightly above the accuracy of searching for Gold. However, now we are able to move past this technological gap and enter the race for complete transparency across your marketing agenda.
Published in
Marketing
Friday, 10 March 2017 15:36
A Special Breed Of Marketers
As Marketers we are always looking for ways to think outside the box, coming up with new approaches to showcase our products or reach new audiences. However, this isn’t as easy as it sounds. Throughout the marketing mix emerges a balance of structure and chaos. Walking this fine line takes a special mind, and we’re going to look at why this is.
Published in
Marketing
Wednesday, 08 March 2017 16:03
Easy Ways To Run AdWords Effectively
It is true that advertising isn’t as ambiguous as it once was back in the day, however; it takes a savvy marketer to get real traction. One has to understand the value in being meticulous when it comes to planning, launching, and maintaining campaigns in the digital world. Unlike a Billboard that is posted and not changed until it’s time is up, digital ads require a different level of attentiveness to be effective.
Published in
Marketing
Wednesday, 01 March 2017 16:40
Stay Ahead Of The Game, Everyone Has A Specialty
In every industry there are general best practices as it comes to how to perform certain tasks. However, due to technological advances, innovation has evolved into a much more powerful and fast moving obstacle. Every industry is being challenged both annually, quarterly, and even monthly to keep up with the times, maintaining competitive standards with the competition. So what does this mean for not just marketers, but everyone?
Published in
Marketing
