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Marketing Consultant Shares Insights blog

Items filtered by date: November 2017

Friday, 29 December 2017 10:47

Join the Revolution

Did you know that around the world, people purchase a mobile phone subscription before almost any other product? Literally after people have fed and supplied shelter for their families, their next priority is having a cell phone.
Published in Marketing
Wednesday, 27 December 2017 13:55

Drop Your Search Strategy in 2018

Think of your online presence as another physical store location that’s open 24/7. Hypothetically speaking, keeping the doors open will keep your business from losing an increasing large percentage of customers.
Published in Marketing
Friday, 22 December 2017 08:43

How to Avoid Quitting Your 2018 Resolution

Bruce Springsteen once said, “A time comes when you need to stop waiting for the man you want to become and start being the man you want to be.”
Published in Marketing
Wednesday, 20 December 2017 15:46

The Neuroscience Behind Your Favorite Brands

Let me ask you something. If you go to a bar, and decide you are in the mood for a nice, quality vodka, which would you choose? Grey Goose or Ketel One?
Published in Marketing
Tuesday, 19 December 2017 13:05

Client Shoutout: Applied Global Technologies

Let’s take a quick trip down memory lane. Remember the good old days when your boss was conducting a meeting in the large conference room; you knew when it was about to start because you could hear the squeaking of the wheels as the projector was rolled into the room. Then, the lights would go out and the key meeting points would be hand-written with an expo marker--boy weren’t those the days!
Published in Marketing
Monday, 18 December 2017 17:23

Do you know what you want?

Is it just me, or is it really difficult to say exactly what I want?
Published in Marketing
Thursday, 14 December 2017 12:29

It's a Blurry, Yet Significant Line

Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
Published in Marketing
Wednesday, 13 December 2017 17:04

Was "Yes" Your Answer?

Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?
Published in Marketing
Tuesday, 12 December 2017 10:36

5 Essential Free Courses for Marketing Majors


I get it. Once you finish college you can’t wait to never take another test again. Unfortunately, this just isn’t the reality of the workforce and you will probably be taking many tests for a very long time, especially if you decide to start a career in marketing. But hey on the bright side, attaining more knowledge is never a bad thing, right?
Published in Marketing
Tuesday, 05 December 2017 10:25

Top 5 Tips for Marketing to Millennials

The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload. 
Here are 5 ways to catch the attention of Millennial audiences: 
Published in Marketing

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