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Among those who have already hopped onto the Instagram train, many have seen dramatically successful marketing results such as reaching untapped demographics, increasing app installations and boosting product awareness. A lot of these success stories derived from sharing stories on Instagram, particularly by way of InstaStory.

Tell your InstaStory like this

 If you are one of the rare humans who do not use Instagram for either personal, business or both, then here’s a quick guide of essentials to inform you to the point of persuasion. We didn’t want you to miss out so here’s a short and sweet overview of Instagram Story #essentials and #tips. There’s no magic, just insta-information.

1. How to post content into InstaStories

Step 1: In the Instagram app, tap the camera icon in the top-left corner. 

Step 2: Choose a type of content structure you'd like to display: Normal, Boomerang, Superzoom, Rewind, Hands-Free, Type, Live or Stop motion. 

Step 3: Tap the white circle at the bottom of the screen to take a picture. Press and hold the white circle to take a video. If you have a photo or video already prepared, click the square icon to the left of the white circle to open your phone’s photo gallery.

2. Provide mini entertainment

Even if you are not fully fluent in social media, you can still draw attention with InstaStory content like offering giveaways and contests, posting quizzes, taking polls, showing behind-the-scenes exclusivities, hosting takeovers from influential leaders, and providing “top secret” tips just like these! Live videos take the cake, so share instant moments as it is happening whenever you can.

3. Use the highlight reel.

Save your key brand moments!

When you create an InstaStory that highlights your company’s mission, values or most recent campaign, you could pin it to the top of your Instagram profile, as SproutSocial did wonderfully:


  1. Attention is short, so K.I.S.S.

To utilize each second, start the show with your brand message by integrating logos, products and related strategic image placements. Another way to ensure focus is not lost, divide your story into multiple stories so that each narrative is short and simple.  

The North Face utilised trends and holidays to interact with the viewer in a playful yet product-focused way. It was a perfect match:


According to Instagram statistics, over 200 million users visit at least 1 business profile page a day. Businesses like TransferWise and Airpay saw a tremendous increase in interaction and reduced costs on advertising. The world of social media does not limit to platforms only you know. There is much to discover, and Instagram is one of the great ways to build your brand perception.

What's your preferred format of Instagram Stories? Leave a comment or tweet us @MarketingEyeUS

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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