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Marketing Consultant Shares Insights blog

I am a bit anxious! It's the first official day back in the office and I am flying to Sydney for meetings and a few days working with the team there - and it's daunting. With so many expectations for 2014 and a lot of work to get through in the first few days, even I wish I had taken a few more days off.

Well, that was not to be and there possibly isn't too many entrepreneurs out there that have taken much of the month off unless of course they have children.

Today's agenda is exciting. Firstly, I am meeting with the Sydney team and restructuring that business. I then have a number of client meetings which will be great as it will allow me to touch our clients in a way email, phone and text cannot. It is always great to listen to their business stories and work out ways we can improve what we do to deliver a more compelling solution that gives each of our SMB clients a ROI.

As I sit in the Qantas Lounge, I can hear the conversation of four young executives beside me who clearly had a fabulous holiday but were equally excited to be back in the routine of work. They talked about being more organized and working more closely with senior management including putting their hands up for projects that they normally would shy away from. This got me thinking… what can a new kid on the block do in 2014 to succeed?

  • Take the lead: there is no project on the planet that requires an "old hat" to take the lead, because like most things, it is irrelevant whether you are young or old. The only thing that is important is capability and passion. If you have both, take the lead.
  • Come equipped with new ideas that may be outside the company's normal realm and don't be afraid to share it. You never know where that one great idea may take the business.
  • Look at the business with a fresh set of eyes and imagine what you would do if you owned it. Feel free to write a one page summary of your findings.
  • Better understand the company business plan and ensure that whatever your role is in this plan, that you have all the tools to do it right.
  • Write down your on-boarding experience and share with HR or senior management with suggestions on how you would improve it. 
  • Put a meeting in your supervisors diary for one months time and work your hardest to stand out, achieve goals and deliver on everything you promised while making sure you take time to get to know everyone around you - then tell your supervisor your dreams and ask them what you need to do to get there.

Not exactly rocket science, but nevertheless some things to think about!

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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