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Is your website costing you money or making you money? Does it depict what your brand is trying to communicate? Are prospects spending time on your site? Is there more you could be doing to improve your website? Do you know what pages prospects are interested in and which ones they are not?

Websites are often the first and last impression people have of your brand, so no-one can be dismissive of its value.

As I go through websites looking for suppliers, lawyers, accountants etc., I am always taken aback by companies that are known to be professional and good at what they do, yet don’t invest in the same image and branding online.

Ultimately, I go with companies and people that have a consistent image and brand across all mediums because the essence of branding is what you will be likely to receive in terms of quality and service by doing business with them.

#1 Checkpoint for today

Is your branding consistent online and offline?

  1. Logo
  2. Businesscards
  3. Letterhead
  4. Brochures
  5. Powerpoint/multimedia presentation
  6. Website
  7. Signage
  8. Uniforms
  9. Promotional products
  10. Sales kit

Do they all look like they belong to the same company? The same brand?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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