Today, storytelling has evolved with the digital age. We now have all kinds of different mediums to convey stories, everything from blogs to Snapchat. Not only has the medium changed but we have increased our ability to share with a much greater audience reach than ever before. However, the crucial elements of a good story haven’t changed: plot, characters, and a narrative point of view.
With the rise in popularity of reality TV, (I know it seems like forever ago), plot has shifted somewhat. The focused structure of a plot has given way to the daily dramas of reality. This makes your plot change every day allowing you can start each morning with a new story or continue the one from the day before.
If your world is anything like mine, then your friends and family are amazing characters. Everyone has that one friend that “you never really know what they’re going to do.” If you can’t identify them in your circle- that person is you! These characters move in and out of our lives but always help progress the plot along. They may be unwitting stars of your Snapchat story or always end up being mentioned in a blog, either way they are crucial to a good story.
Narrative Point of View:
Telling the story from your own point of view is easy with YouTube, Facebook (yes, Facebook is a platform for storytelling too), and even Instagram. The point of view for most people has simply shifted to looking through the camera of your smartphone. However, it is still your eyes, thoughts and emotions that are being captured from your point of view.
Storytelling has been around as long as humans have felt the need to communicate. Originally it may have been used as a part of religious rituals, but some archaeologist believe that the beautiful cave art may have served as a form of storytelling for many ancient cultures. We don’t have to draw on walls to tell amazing stories anymore, but we still do- I’ve seen some amazing graffiti.
Today we have so many interesting digital tools to amplify your story. So if you are trying to figure out a way to blog, vlog, or craft your story, your businesses story, or just get yourself out there, remember the basic structure of great storytelling.
The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
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