In marketing, we constantly try to look at the different demographics for each target audience and produce marketing campaigns and communications pieces to ensure that people feel like they are being marketed to as an individual rather than as one amongst many.
Customer segmentation if done properly ensures that customers are treated like individuals, yet many companies, big and small, still fail to see the importance in doing this.
It’s like Christmas. I happen to be Catholic and therefore I celebrate Christmas. Yet, many of my clients are Jewish or Muslim and because of their faith, they do not do the same.
At Marketing Eye, rather than ask such a personal question to ascertain what faith our clients are, we tend to leave Christmas alone and celebrate clients being important to us on an individual basis throughout the year.
So often I see large consumer marketing campaigns ignoring the fact that Australia is multicultural and they wonder why their client base is so one dimensional.
Join Marketing Eye on Twitter and Facebook today!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
Latest from Mellissah Smith
- Machine Gun Kelly aka MGK: How Mixing Genres Is a Marketing Lesson for Everyone
- How 50 Cent Is Riding the Diddy Wave: A Masterclass in Brand Elevation Amidst Controversy
- Meta's Orion AR Glasses: A New Chapter in Marketing Strategy
- Why Robotic Marketer Outshines Digital First AI by SEMrush: Understanding the Limitations of the Competition
- Unleashing the Power of AI: A Marketing Expert's Deep Dive with ChatGPT, Grok, Gemini, Jasper.io, and Robotic Marketer
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.