Ok, I was there, all glammed up with a beautiful orange silk summer dress from Gail Elliott’s Little Joe in Toorak styled with accessories that made me feel like I was not in Portsea, but was in fact, swanning around at the Polo in South of France’s St Tropez.
We’ve all watched Pretty Woman and wished it was us who padded down the divets with our shoes on the arm of Richard Gere, so going down to the Portsea Polo is in fact as good as it gets when it comes to down under Polo.
I noticed the match was missing Australia’s star player, Ruki Ballieu, to much dismay for the 20-something young ladies. To be frank, the only name in Polo I know other than James Packer, but I am assuming the latter isn’t anywhere in the league of Mr Ballieu.
As I walked to the uber glam corporate marquee run by Me Three’s Elle Roux, I spotted all the trendy socialites, sporting identities and television stars drinking mainly french champagne and enjoying the perfect weather.
Mercedes, Range Rover, Kay and Burton, the Murdoch Foundation, Laurent Perrier, Reschke, The Age, Lavazza Torino, La Martina, Stella Artois and many more big names and not for profits were there hosting Melbourne’s powerful and most glamorous 5000 people in style overlooking the bay.
As we drank champagne, ate delicious nibblies from big catering companies like Rowlands, and chatted about the fashionable and fabulous, the day really could not get much better.
I asked a few friends if they had seen much of the match, and they all laughed. “You are not here to see the match, you are here to have a good time” – and that we did!
As the rich and famous mingled with the uber trendies and wannabe’s, the day was once again a roaring sold out success.
How does one event become such a ‘must go to’ event? Why does this crowd feel that paying $200 or more for a ticket to a marquee is value for money. There are no bands playing, no real entertainment and the food and champagne is something you can pay alot less for at say… a local restaurant. I have to be honest, I only go for the ‘dress up’ and to hang out with my friends and if I didn’t go, I would have felt like I was missing out on something big. The day was delightful with everyone having a brilliant time overlooking the ocean and enjoying one another’s company. It all felt a little bit elegant being so dressed up and sipping champagne and pims. Similar to the races but a bit more sophisticated, less drunken riff raff and a better view.
Portsea Polo is the number one Polo event in Australia and it helps that it is being held in Victoria’s rich little pocket of Portsea and so many people make such an effort to look good and have a great time without any ridiculous untidiness.
Polo is a global sport known to be loved by the rich and successful. People like top end brands for the same reason.
Thank you to Elle Roux for her very stylish and well organised marquee. Good luck with your new business.
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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