There is always a need for marketing. Whether your business is growing and lacks internal resources or your business could use some additional bodies to fill the gaps. What has been interesting lately, however, is the number of companies looking to switch their marketing agency altogether.
As a marketing professional with over 25 years of experience, I can't help but ponder on the question, "why?" With such recent changes in the marketing industry, here are seven reasons businesses are searching to upgrade their outsourced marketing agency:
-As their industry has changed drastically, their marketing firm hasn't changed at all. To keep up with innovation in all aspect, they require a marketing agency who embraces the new and adapts to change.
-Companies are looking for more than social media management. They are searching for a marketing agency that helps align the sales and marketing efforts to ensure best results.
-While the marketing agency ensures the business's branding is top-notch, the company is in need of generating more qualified leads and increase sales conversions.
-The business is unable to identify ROI from the marketing agencies work.
-The business has grown within the last year, but the marketing agencies strategy has not been updated to reflect the growth. The business's needs have merely changed.
-The agency has become stagnant and is not integrating new marketing techniques into their systems and processes. Thus, they are unable to deliver upon their client's needs in a competitive market.
-The company wants to improve their SEO, content distribution, and have a website design that better reflects their brand. However, these services are not provided by their marketing department in-house.
Regardless of the reasoning, it is undeniable that companies are searching for marketing companies that put their money where their mouth is. Businesses no longer solely need branding. They require advertising, web maintenance, social media management, public relations, lead generation, content creation, and everything else under the marketing mix. They need a marketing department that has it all, under one roof.
At Marketing Eye, we understand the various components that go into a successful marketing strategy. Our team of professionals has experienced first hand that when an industry shifts, the marketing must adapt and continue to grow with the changes.
Not only does our company require its employees to keep up with the ever-changing marketing industry but Marketing Eye also invests in our technology. The Robotic Marketer develops the most accurate and tactical marketing strategies in the world. Could your company benefit from being drastically ahead of your competitors? Give Marketing Eye a call today.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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