Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?

Why Leadership is Overrated

One of the biggest lies spread by the corporate world is that you have to be a dominant, extroverted, and charming leader in order to reserve your place in the C-suite. This is FALSE. Stereotypical leadership is overrated. The best leaders know themselves and have thoroughly developed their own 
personal brand. That is the real key. By knowing your personal strengths and how your brand is projected to others, you can improve employer-employee relationships, and create and manage strong tactical teams. 

Sometimes, before marketing your product, you have to market yourself. And how might you do this? The first step is to analyze your personality traits. Consider checking out these quick personality tests that will have you on the path to developing your personal brand. 

The Myer-Briggs Type Indicator

This personality test is based on the ideas of the founder of analytical psychology, Carl Jung. It indicates if people are:
  • Introverts or extroverts
  • Prone to intuition or sensing
  • Prone to feeling or thinking.
This is great for businesses because it is one of the most reliable tests that consider personality differences and what truly motivates you. This motivation can be harnessed for the best outcome in a corporate setting. 

Disc Assessment

Developed by psychologist William Marston and Walter Clarke, this test was created to more specifically analyze overall behavior. It hones in on traits such as:
  • Dominance
  • Inducement
  • Submission
  • Compliance.
It is perfect for personal branding. Once you know your central trait, you can truly understand why you react to different situations at work, and how you can interact better with your team to develop a sound solution. 


It is rare to find a personality test that delves into as much depth as this one. Once you complete this quiz and determine which one out of the nine personality types you have, you can explore the thorough insights into the traits that make up each type. 

This is tremendously beneficial to business because the research outlines:
  • Who your type is most likely to get along with
  • How you deal with stress
  • What your greatest fear is.
This will help you project the best aspects of your character, and use them the most effectively to lead those at your work. 


Now, while this test does come with a price tag, it is worth every penny. It helps you discover your natural strengths and outlines specific strategies that you can follow to improve them. It also comes with a book with anecdotes about principal business leaders in the world and how their personality type aided them on their journeys to the top.

Because it is based on positive psychologyencouraging you to focus on your strengths instead of weaknessesit is designed to help you become your best self. No longer do you have to conform to the stereotypes of what you think a leader should be. You can augment your own leadership style while building a personal brand to present to your employees. 

The Big Five Personality Test

This examination focuses on how you work and communicate with others by evaluating your elements of:
  • Extraversion
  • Agreeableness
  • Neuroticism
  • Conscientiousness
  • Openness to experience.
The Big Five aims to help you discover what type of work environment suits you and your employees best. Big Five, like the Enneagram, has extensive research and analysis available on each type, where you can learn all about your personality and how it manifests in different aspects of your life. 

Once you know your personal brand, then you can start successfully building and branding your company. But, trust me, there’s no test for that. However, there are experts. Here at Marketing Eye, we know how to build brands that perfectly reflect you and your business. We are leaders in our industry; let us help you build your brand and become leaders in yours. Give us a call today for a free consultation.
Join us on social media

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
  • New York: 347-410-2666
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • What would you do if you could make the big decisions on solving world poverty? What solution, radical or not, woul…

  • Cool factor of the day is when two girls were getting dressed in the bathrooms of a hotel and they were going to a…

  • Very funny... this guy sat down on the table next to me with his lady friend at a restaurant... hears my Australian…

  • Top 5 Multitasking Methods

  • The untethered soul of your business

  • Gosh! That’s not petty cash for anyone! He must love his Politics!

  • Westworld’s James Marsden at Cecconi’s in LA sat 10 feet from our table. He smiled the whole time at his group of guests. Love happy people!

  • Saturday seriousness at @andazweho waiting for my lunch date to collect me #chilly #Ceconi’s

  • Thank you @andazweho for your kindness, hospitality and continuous happy dispositions. #jimmychoo #interiors #hotels

  • What happened next broke my heart. They set up different alliances and wrote more than 20 slanderous comments about…

  • What do you do when an employee tells other staff members that they have an ice problem and bashed a woman on the w…

  • RT @Oprah: Maria has been my friend since we were both young reporters in Baltimore. Her wisdom and open heart is what the world needs more…

  • RT @marketingeyeaus: “Let’s create the kind of world we want to live in” #richardbranson So true. What are you doing to create the world yo…

  • RT @marketingeyeaus: Women at the table next to me this morning were talking about other women. There were 4 of them. It was nasty gossip,…

  • RT @SpiritPoet: "If you own this story you get to write the ending." ― Brené Brown