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Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

Where to Focus Digital Marketing for 2021

A Better Brand Experience

The customer experience was important in 2020, which means that it will only be more important in 2021. The modern consumer is looking for brand experiences that are simple and memorable, ensuring them that they are making the right purchasing decision. If your brand is looking to provide a better experience for your customers, it’s essential to develop and create content tailored to your audience's needs.

More Inclusivity

Major cultural shifts typically influence purchasing behavior in fascinating ways, meaning that brands need to stay updated on local and international trends. With the cultural shift towards inclusivity during 2020, consumers are also shifting their purchases to brands that reflect their views on diversity and inclusivity. Brands that are openly non-inclusive, or even perceived to be non-inclusive, will more than likely see that impact their business in 2021. If your brand is looking to change with the culture, it’s important to listen and be open-minded to what your audience expects.

Easy-to-Consume Content

With the challenges that 2020 presented to businesses and people worldwide, studies show that people are looking for more easy-to-consume content than ever. Podcasts and newsletters can help your brand connect more deeply with your customers and provide an intimate way to stay in contact. The modern audience is looking for convenient, readily available content that is easy to access and easy to consume.

How Marketing Eye Can Help

Marketing Eye is a results-driven marketing agency specializing in supporting and elevating small to medium-sized businesses' marketing efforts. With our consultative approach, we develop a marketing strategy that is tailored to the needs of your business. Our team of experienced marketers is uniquely equipped to help your business succeed in the new year. Contact Marketing Eye today to learn how we can help you.

 

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The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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