Brands should be thinking about how they can personalize customer support, as well as how they should personalize their user experience. Knowing exactly what your customers need and want will establish a sense of brand loyalty with them, because of this strong connection you have built. From this strong connection, you can curate specific content, personalized emails and experiences that will cater to their needs.
Digital assistants and chatbots are already changing the way we interact with our customers. 2021 is going to see even more AI-powered solutions to drive our content. Chatbots can recommend solutions to customer problems, answer questions, and direct the user to exactly where they need to go. By analyzing the customer's actions and searches, chatbots can provide a level of customer service and knowledge that can’t be matched by human customer service representatives.
Content clutter is one thing that won’t be changing in 2021. In fact, there will be more content than ever. To navigate the clutter of the content on the web, a lot of companies will take efforts to make their content pieces interactive. Contests, quizzes, polls, surveys, games, interactive videos and calculators are great interactive tools to drive engagement with your audience. 2021 will be all about keeping your audience engaged with your brand.
New technologies will continue to emerge, like virtual reality and augmented reality. Tech like this can offer a deeper product experience for your users by augmenting their space to fit with your product. For example, a furniture store could use AR or VR to showcase how a piece of furniture could fit in their living room. Immersive tech could change everything about the buyer’s journey, literally showing them how your solution can literally fix their problem.
How Marketing Eye Can Help
Marketing Eye is a results-driven marketing agency that is dedicated to helping small to medium-sized businesses elevate and support their marketing efforts. With our team's consultative approach, we develop a marketing strategy that is completely customized to the needs of your business. Don't go into the new year without a marketing strategy to support your business. Contact Marketing Eye today to learn how we can help you.