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Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the cutting edge of the best public relations strategies. By tapping into modern PR tactics, your team will have a better handle on shaping the public perception of your brand. Below, we have four ways to improve the public relations strategy for your organization.

What a Modern Public Relations Strategy Should Include


Optimize Content

Content is the primary tool for your public relations initiatives, and it should be optimized to gain as much traction with the press as possible. Use the right keywords and phrases to target influencers and journalists that are working in your industry. Writing a press release is a great way to get the news out about what your company is trying to do. With the right keywords in place, your content will be more attractive to the right people who can share it for you.

Maintain Consistency

Maintaining brand consistency is one of the best strategies for increasing your brand awareness. As you continue to engage with more extensive networks and audiences, it’s crucial to maintain a level of consistency to minimize any confusion over what your company is and what you are trying to sell. Ensure that all of your social media profiles are distributing the same information and that all of your marketing collateral reflects your brand values and messaging.

Use Multiple Channels

Public relations is an essential part of your overall business strategy that touches every part of your business: marketing, sales, customer service, and digital. Traditional PR is no longer an effective method to reach your customers. You need to implement a combination of strategies, channels, and approaches for it to be truly effective.

Monitor Relevant Trends

Following and monitoring the relevant trends within your industry is the only way to understand what others are saying about your industry. Staying on top of the relevant trends allows your brand to weigh in and provide insight into the various ways that your brand operates within the industry.

How Marketing Eye Can Help

Marketing Eye Atlanta is a creative marketing agency that specializes in public relations activities like building brand awareness. Our team of marketers is uniquely qualified to write and pitch press releases to relevant media outlets, in addition to identifying how your brand can leverage trends within your industry to establish thought leadership. Contact Marketing Eye Atlanta today to learn how we can help you.  

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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