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May 09, 2022 Written by  Oktavianisa Amalia

Many things have changed, but everyone's desire for entertainment has not. If reading novels was a trend in the 1800s, today, everyone's favorite thing to do is to watch online videos. According to Statista, 27.2% of people watch online videos for 10 hours every week. Because of its popularity, while only 61% of marketers have adopted video marketing their digital marketing strategies.

Video marketing is becoming more relevant as the demand for online videos grow. Many small and big businesses use Video Marketing to market their products or services and attract more clients. This marketing method of disseminating useful information through the use of videos. These videos can aid in gaining potential clients' trust, establishing credibility, and increasing brand awareness.

Highlighted are the benefits of video marketing, as well as some tips for creating high-quality video marketing campaigns for you to use in your business strategy.

  1. Increase your social media engagement.

Because they are engaging and simple to understand, online videos can generate up to 1,200% more shares on social media than words and photographs. Using online videos for social media marketing can help you grab people's attention. By responding to their comments on online videos you produced, you can develop more personal connections with consumers. Try uploading additional videos to social networking sites like Facebook, YouTube, Instagram, and TikTok to reach a larger audience. Users of those will be able to find your internet videos, which will increase your brand awareness and engagement.

  1. Increase Web Traffic

Following the increase in your Social Media Engagement, it's fair for you to expect your viewers to check out your website. To increase organic traffic, you must improve your website. When you publish high-quality and relevant online videos, the quantity and quality of your organic traffic can rise by 41%. As your organic traffic increases, you may expect your website's search engine ranking to rise, which is beneficial as consumers tend to only click on the first few links that appear for their google search.

  1. Increase the amount of time people spend on your website.

Small businesses can also gain profit from video marketing by increasing the amount of time visitors spend on their websites. According to Forbes, a netizen spends 88% more time on a website that operates Video Marketing techniques. If you want your visitors to stay on your website for longer, you'll need to create high-quality, relevant online videos to keep them entertained. If they like your online videos, you may expect more of them to revisit your web page.

  1. Increase The Probability That Customers Will Purchase Your Products

The major benefit of video marketing for small businesses is that it can encourage clients to make a purchase. According to Forbes, 90% of customers claimed that watching online videos influenced their purchasing decisions since customers will be able to see what they are about to buy before making a final decision. Customers will be enticed to buy soon rather than later if you demonstrate all of them.

Follow these guidelines if you decide to use video marketing in your business strategy:

  1. Subtitles should be added

Subtitles help viewers perceive the information better. When some sections of the video become inaudible to them, adding subtitles can help them understand the information. When adding subtitles to your online video, be sure that the text shade does not match the background color. Otherwise, the subtitles will become ineffective due to their inability to be read.

  1. Keep the video to a minimum length.

People nowadays are used to a quick pace of life, therefore they become impatient when an online video they are watching takes an excessive amount of time to finish. If you want people to view your online video on Facebook or other social media marketing platforms for your business, keep it to 30 seconds to 1 minute.

  1. Be Honest

TikTok and Reels have become extremely popular amongst the public since they showcase everyone's reality. Keep things honest while making an online video for your company. Customers will trust you more if you state the facts plainly and without sugar- coating them.

Based on the data presented, online videos are without a doubt one of the most effective digital marketing methods.  While this trend is ongoing, use this technique to expand your marketing strategy and goals for your businesses. Are you currently using video marketing? If not, perhaps it is time to start. Although video marketing may take may time, there are an array of benefits that coincide with it, therefore it is worthwhile for all businesses.

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