Here are the top 3 strategies to use to make Law Firm strategies more intriguing and less mundane:
- Use the Internet
Most Law Firms in today’s world put their content online. There are on average 65% of law businesses that are established on their online website (Jason Hennessey). This means that more clients will be able to access your law business. The question may arise, “How can I use the internet I, my favor?” This can be answered by using the SEO.
The SEO of your Law firm should be updated regularly because this will help push your words to the front of the search bar. This part is exciting because now as marketers, your team can come up with words that describe your law firm. This can include the services that you recommend or what is the main goal of the firm. Another part of this requires thinking outside of the box. This is where the creativity comes in.
As marketers, thinking of what your audience is thinking is a challenging skill, but extremely useful. The best way to start is by creating a list of ideas that pertain to the law. What are some situations that deal with legal and law practices? This is a great area to start and get noticed. Try to stay on topic and avoid unrelated words and phrases.
- Get to Know your Audience
The best way to get an idea of how to make an effective marketing strategy is to understand your target audience. An effective way is to create a survey and post it on social media (Jason Hennessey). That way people can take your survey and answer your questions.
Survey Monkey conducts great surveys and survey advice. Law firms can also conduct an SMS for their audience. This will include a text message and log them into a survey. Studies show that there is a 47% chance that people will take the survey and be convinced (Robotic Marketer).
Another way is through the usage of omnichannel campaigns. This can be done through websites, social media, and stores. This is a great way to advertise your law firm and gain brand recognition.
- The Value of AI
The use of artificial intelligence has alternated the marketing game. With AI, potential clients can chat via online with lawyers who work at specific firms. This is a quick way for people to have their general questions answered in a timely manner (Robotic Marketer). This increases the satisfaction of customers in a smaller amount of time.
Artificial Intelligence takes care of most of the dirty work. AI can keep track of the needs and wants those future customers are looking for in a law firm. With this in mind, your AI will be able to meet and exceed your customer’s demands. This leaves them with higher satisfaction ratings. More and more people will want to use your law firm because their AI is enhanced, and it understands your clients.
Since the world of customers is always changing, it is difficult to keep up with all the different types of consumers. They are always looking for something unique and that can grab their attention.
AI will be able to help customers find a law firm that is best suited to them. AI can also be used to find a more accurate target audience for the firm. With the source of AI, clients can be reached to a lawyer that deals with divorce or any kind of lawsuit that pertains to their situation. This time-consuming process has been reduced because of Artificial Intelligence. This kind of intelligence gives information to the law firm about their client’s motivations before they know themselves.
Putting it all Together
IP Law Firms will be successful by following these top three main marketing tactics. If each law company applies these things into their marketing blueprint, then they will be surprised by how much their company will grow in awareness. By using the internet, incorporating, and understanding AI, your law firm will boom. These tools will help you better understand your audience and what they are looking for at a professional level. Even though, these three tactics are your main concern, this is only the beginning for something bigger and better.
Once a law firm figures out what they and how to reach their goals, the sky is the limit.
Thank you Fauxels from Pexels for the photo.