Digital technology has been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing practices to keep up. 

Top 3 Digital Marketing Trends for the Manufacturing Industry

Goods-producing industries such as construction, manufacturing, agriculture, and mining have also seen a big business boom. Manufacturing alone has the largest multiplier of any economic sector. Research from The Manufacturing Institute shows each dollar’s worth of manufactured goods generates $1.33 in output from other sectors of the economy.

So how do these two industries converge as they both continue to thrive? Let’s look at the top digital marketing trends benefiting the goods-producing industries:

Mobile Marketing is a marketing technique based on marketing to a specific audience through smartphones and tablets. In the era of iPhones, it’s essential to be smartphone-friendly so potential clients can quickly and easily find your information. Especially, in the goods-producing industries, efficiency is incredibly important for productivity and success.

Social Media Marketing continues to be on the rise. It’s when businesses interact with target markets through social platforms like Twitter, Instagram, Facebook, Pinterest, and more. For B2B companies, it’s a great way to increase exposure while also showing that you’re up-to-date on the latest trends. Furthermore, the visual aspect is a key tool for agricultural and natural resource companies to convey professionalism.

Content Marketing generates over 50% more leads than traditional marketing. It’s defined by the Content Marketing Institute as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Creating original content helps elevate your companies credibility and demonstrates expertise in your field. In industries such as construction and mining, expert status is imperative for success due to implications caused by mistakes.

These practices are a fundamental part of a marketing strategy for any industry. For more information on how Marketing Eye Atlanta can assist with your strategy, contact us online and speak to one of our marketing managers.

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The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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