Digital technology has been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing practices to keep up. 

Top 3 Digital Marketing Trends for the Manufacturing Industry

Goods-producing industries such as construction, manufacturing, agriculture, and mining have also seen a big business boom. Manufacturing alone has the largest multiplier of any economic sector. Research from The Manufacturing Institute shows each dollar’s worth of manufactured goods generates $1.33 in output from other sectors of the economy.

So how do these two industries converge as they both continue to thrive? Let’s look at the top digital marketing trends benefiting the goods-producing industries:

Mobile Marketing is a marketing technique based on marketing to a specific audience through smartphones and tablets. In the era of iPhones, it’s essential to be smartphone-friendly so potential clients can quickly and easily find your information. Especially, in the goods-producing industries, efficiency is incredibly important for productivity and success.

Social Media Marketing continues to be on the rise. It’s when businesses interact with target markets through social platforms like Twitter, Instagram, Facebook, Pinterest, and more. For B2B companies, it’s a great way to increase exposure while also showing that you’re up-to-date on the latest trends. Furthermore, the visual aspect is a key tool for agricultural and natural resource companies to convey professionalism.

Content Marketing generates over 50% more leads than traditional marketing. It’s defined by the Content Marketing Institute as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Creating original content helps elevate your companies credibility and demonstrates expertise in your field. In industries such as construction and mining, expert status is imperative for success due to implications caused by mistakes.

These practices are a fundamental part of a marketing strategy for any industry. For more information on how Marketing Eye Atlanta can assist with your strategy, contact us online and speak to one of our marketing managers.

Join us on social media
instagram
Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

me magazine4 popup

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
  • New York: 347-410-2666
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Colors exist in essentially all design, so why not use specific colors to your advantage? Different combinations ca… https://t.co/EK4PlkIhET

  • Although microcopy may not take up a lot of physical space in your writing, it can vastly improve a user's experien… https://t.co/SW4g6gAkR1

  • Although digital marketing exists in a constantly changing technological landscape, here are 7 tools that stood out… https://t.co/8oi5KTZ66i

  • Great article explaining how @instagram is diversifying their brand to grow with their audience and capitalize on s… https://t.co/LXA5wr1KoD

  • Glad to see an explosively popular social media brand using its reach for a great cause that considered its audienc… https://t.co/oH6kWOPrn1

  • Climate change is an increasingly dire issue that businesses can take steps to prevent from getting worse in the fu… https://t.co/Rju71i9jvz

  • Tried and true tricks for both begin accumulating and maintaining an audience on social media to showcase your idea… https://t.co/9A3GAettKM

  • Interactivity and communication with consumers can lead to great opportunities to improve your brand.… https://t.co/WZfNxoo6oO

  • If a sign is #art yet it just gives a message people need to receive, am I just obsessed with #advertising and losi… https://t.co/rk8zdoyO6F

  • Living life to the fullest means getting out of bed early, rising to new challenges, having lots of conversations,… https://t.co/ll59QqpZUS

  • @TheLadyCPA I’d so love to chat to you!!

  • A night out in Los Angeles before heading back home to Melbourne. I’ve learned a lot. I’ve got a plan. I’m choosing… https://t.co/8aFFJnzu6R

  • When people are negative about life and always complaining there is usually a deep seeded issue that needs to be re… https://t.co/3eiPlAaOws

  • I’ve made a firm choice this morning to reach for the stars and bring all the people I love and respect with me. Wh… https://t.co/5ZBZud3Ay7