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In this Super Bowl, Cincinnati Bengals competed against the Los Angeles Rams. The Rams had a home-field advantage in the game for the second year in a row, but the Bengals are looking for their first-ever championship. It is a heated matchup, so a bigger audience was expected to tune in more than last year. The stage is set at the SoFi Stadium. Are you on the live stream?

The Super Bowl is made for super ads. It is undoubtedly the most expensive advertising day of the year. In the past, you would have to wait until game day to watch the advertisements. This year, companies are not holding back, some advertisements are already trending online before game time. Are you all caught up? Don’t miss out. Here are our top 5 picks for the best Super Bowl ads 2022. 

The Top 5 Super Bowl Ads
  1. Amazon’s Big Game Commercial: Mind Reader

The video features leading actress Scarlett Johansson and her husband, Colin Jost. As they are preparing to watch the game, a thought came to mind: what if Alexa can “read your minds”? The scenario quickly turns, and they soon decided that it’s better not so. What can go wrong?

This advertisement is exactly everyone’s worst nightmare. It’s terrifying to know if someone or something out there can read your mind and act on it. The advertisement works because the problems portrayed are … familiar. It’s just our everyday thoughts and actions, but some are not meant to be spoken out loud. 

As more and more people are using Alexa, the number of skills it can learn is only going to increase. In 2016, Alexa only has 130 skills, but the number rocketed to 10,000 skills in 2019. As the world's most popular virtual assistant, Alexa possibly can be advanced enough to understand you. 

  1. EV-il #EverybodyIn General Motors

Dr. Evil is finally back, but he is only the world’s 2nd threat. What can be the world’s number 1? In no surprise, it’s climate change. Comedian Mike Myers reclaimed his role as Dr. Evil from the spy comedy series Austin Powers. The advertisement is comparably long, at 1 minute 30 seconds. 

While the advertisement is comedic, it sure has touched one of the most important contemporary issues. Vehicles are producing a massive amount of emissions every year. It is socially responsible for consumers to switch to alternatives such as public transport or electric vehicles to further protect the planet. 

The electric vehicle (EV) market experienced explosive growth in 2021, and that growth is projected to continue into 2022. While Tesla is the market leader, other automotive brands are releasing their version of electric cars, such as BMW, Chevy, and Nissan. These brands appeared at the Super Bowl this year, do you think it’s a coincidence?

  1. A Clydesdale’s Journey - Budweiser

Budweiser did not tune in last year, but they are coming back stronger than ever. In the advertisement, the Clydesdale horse is injured. Everyone lost hope of its recovery, but in the end, the horse stands on its own. The message then appears: “In the home of the brave, down never means out". With this tagline, Budweiser is more than a beer, but a source of inspiration.

We believe that this touching story speaks to the audience, especially in the Super Bowl setting. The video is directed by Oscar-winning director Chloé Zhao, further pushing its popularity out there. People are now tweeting the quote repeatedly and uploading cut scenes from the advertisement to their personal Twitter account. 

  1. Squarespace – Sally’s Seashells

The advertisement features one of the most popular actresses right now – Zendaya Coleman. She appears in the HBO Max series – Euphoria, the newest Marvel movie – Spiderman: No Way Home, and 2022 Oscar nominated film Dune. Starting with a tongue-twister, this advertisement is a much-needed cross-over that we all are waiting for. Sally “sells seashells”, but she is struggling to market her seashells.

With Squarespace, almost instantly she became successful. Squarespace is a platform for small businesses or start-ups to kick start their sales. Squarespace revenue continues to grow. They reported $754 million in revenue in 2021, up from $621 million a year from 2020. Using a celebrity endorsement, this advertisement is a success. 

  1. FTX – Don’t Miss Out

This is the first time FTX debut in the Super Bowl. The advertisement features comedian Larry David, who disregards every new technology and does not believe in space travel. The advertisement then ended with the message “Don’t be like Larry”. 

As FTX is an emerging cryptocurrency exchange platform, this advertisement is sending a clear ironic message. It criticizes people who are skeptical of crypto, NFTs, and “the next big thing”. While Bitcoin and blockchain technology have been around for the last decade, NFTs are relatively new. 

The legitimacy of these currencies has been debated since their beginning. In 2021, the NFTs market exploded, generating over $23 Billion in trading volume. FTX is reminding the audience to stop doubting and to start investing as soon as possible. Coinbase QR codes are also bouncing around giving away 3 million USD in Bitcoin, are you going to scan it?

That’s our top list for the Super Bowl 2022 advertisements. Maybe it’s not your favorite, but sure they are effective. Some advertisements are safe, unoriginal, and boring. Some are seriously epic, with amazing actors and CGI. However, the creative, mind-blowing ones usually would create a better impression and could possibly last years later. 

What are your top picks? Let us know!

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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