- Double Down on Research
Sales and marketing both rely on research. Thorough research can give your team a better picture of your target audience, with details on the following:
- Their unique challenges and obstacles
- The type of solution need
- What they expect from your brand
- How you can continually provide value
With the right amount of research, you can begin to leverage that information to create a better sales pitch, more robust customer personas, and a more tactical approach altogether.
- Improve Your Social Media Consistency
Social media is a must-have today, for marketers and sellers. Improving your consistency on social media is the only way to develop a better relationship with your buyers. Essentially, you need to establish yourself as a thought leader in your industry, a wealth of information for all of your customers and followers. Social media is an incredible tool for understanding who your audience is, what they are looking for, and where they are coming from. These insights are invaluable for marketing and sales initiatives.
- Use the Right Tools
There is a myriad of tools available for all of your digital marketing and digital selling needs. Finding the one that fits your needs is crucial to the success of your marketing and selling efforts. First and foremost, LinkedIn is an essential tool in your arsenal. Through LinkedIn, you have access to LinkedIn Sales Navigator, which builds and nurtures customer relationships with your network. Marketing teams can invest in sponsored ads through LinkedIn, which targets specified audiences with a series of messages to generate brand awareness and interest in your products. Additionally, you will need a CRM tool to help you track your relationships with customers.
How Marketing Eye Can Help
When you partner with Marketing Eye, we facilitate all of your marketing activities to allow you to focus on generating revenue for your business. Our consultative process enables us to deeply understand the challenges and obstacles that your company is facing and develop a marketing strategy tailored to addressing and overcoming those challenges. Our goal is to elevate your business and help you achieve your business objectives. Contact Marketing Eye today to learn how we can help you.