In every industry there are general best practices as it comes to how to perform certain tasks. However, due to technological advances, innovation has evolved into a much more powerful and fast moving obstacle. Every industry is being challenged both annually, quarterly, and even monthly to keep up with the times, maintaining competitive standards with the competition. So what does this mean for not just marketers, but everyone?
Stay Ahead Of The Game, Everyone Has A Specialty

Best practices and industry standards are changing at such a rate that they don’t even have time to be solidified for anyone not studying the market continuously. Unless your job depends on your expertise in a singular area, then the road in front of you will be very challenging.

Everyone needs to have a specific area of focus within their job spectrum of responsibilities. This is why we are seeing more and more businesses outsourcing their services to companies. Not only is it more efficient, it’s also cheaper in the long run.

Outsourcing certain departments or services for your business can give you more time to focus on what you do best, creating value for your customers. In the marketing world for example, we wake up every day and realize how much we don’t know. Why is this? It happens because Google, Pardot, Facebook, and many more platforms for marketing are changing daily.

Granted, we have a great deal of knowledge through our experiences, but staying on top of new ‘best practices’ and ‘trends’ is a full time commitment. No one can expect to have an ‘A-Game’ when he or she has a hand in multiple corners of the business. With this being said, share some of the workload to those who are 100% devoted to a specific service.

Specialize in what you do best, and leave the rest for those specialized in their respective areas.

At Marketing Eye, we don’t pretend to know your business like you do, we only try to represent your firm with sharpest marketing practices in the game. Start focusing on your business internally, and let us handle what we do best, marketing.
Join us on social media
instagram

1 comment

  • Beth
    22/03/17

    I must say you have high quality articles
    here. Your blog can go viral. You need initial boost only.
    How to get it? Search for; Etorofer's strategies

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

me magazine4 popup

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
  • New York: 347-410-2666
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Colors exist in essentially all design, so why not use specific colors to your advantage? Different combinations ca… https://t.co/EK4PlkIhET

  • Although microcopy may not take up a lot of physical space in your writing, it can vastly improve a user's experien… https://t.co/SW4g6gAkR1

  • Although digital marketing exists in a constantly changing technological landscape, here are 7 tools that stood out… https://t.co/8oi5KTZ66i

  • Great article explaining how @instagram is diversifying their brand to grow with their audience and capitalize on s… https://t.co/LXA5wr1KoD

  • Glad to see an explosively popular social media brand using its reach for a great cause that considered its audienc… https://t.co/oH6kWOPrn1

  • Climate change is an increasingly dire issue that businesses can take steps to prevent from getting worse in the fu… https://t.co/Rju71i9jvz

  • Tried and true tricks for both begin accumulating and maintaining an audience on social media to showcase your idea… https://t.co/9A3GAettKM

  • Interactivity and communication with consumers can lead to great opportunities to improve your brand.… https://t.co/WZfNxoo6oO

  • If a sign is #art yet it just gives a message people need to receive, am I just obsessed with #advertising and losi… https://t.co/rk8zdoyO6F

  • Living life to the fullest means getting out of bed early, rising to new challenges, having lots of conversations,… https://t.co/ll59QqpZUS

  • @TheLadyCPA I’d so love to chat to you!!

  • A night out in Los Angeles before heading back home to Melbourne. I’ve learned a lot. I’ve got a plan. I’m choosing… https://t.co/8aFFJnzu6R

  • When people are negative about life and always complaining there is usually a deep seeded issue that needs to be re… https://t.co/3eiPlAaOws

  • I’ve made a firm choice this morning to reach for the stars and bring all the people I love and respect with me. Wh… https://t.co/5ZBZud3Ay7