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For many firms, marketing is one of the most critical factors contributing to sales. Therefore, companies continuously look for new and updated ways to market their products. In 2022, the U.S. digital advertising and marketing market is estimated at $460 billion, with an increasing growth rate. With that said, this blog elaborates on the essential marketing tools and trends that your business should use in 2023. 

Most Powerful Marketing Trends for 2023

Short-form Content

The first powerful marketing trend is the increased amounts of short-form content, typically on social media platforms such as TikTok, Instagram, and YouTube. Short-form content is videos of 60 seconds or less. In the marketing world, short-form video marketing can have various purposes, such as tutorials, brand challenges, promotional videos, influencer collaborations, and more.

Video marketing in general (whether long or short) has its pros, such as being able to communicate visually to your consumers, etc., but it also has its cons, such as being more timely and expensive to produce. However, short-form videos curb this disadvantage because they are shorter in duration and people take quick looks at them. Additionally, due to their length, it is cheaper to produce than long-form content. 

Prioritizing Social Responsibility

In recent years, more companies have publicly presented how they care for society. So, it’s safe to say this is slowly becoming a trend. According to Harvard Business School, 77% of consumers are motivated to purchase from companies with social responsibility, and 55% of Americans believe it’s essential for companies to take a stand on critical social, environmental, and political issues.

So, this is more the reason to show how your company is responsible and caring for society. In addition, publicly demonstrating that your company is sustainable helps enhance a positive brand image and show customers that the brand cares. 

Google Ads - Managing your SEO

Another trend businesses should take advantage of as part of their marketing strategy is using Google Ads. In 2023, Google Ads are expected to help many companies because businesses of all sizes (small, medium, or big) can use them. Some benefits that companies have experienced while using Google Ads include: 

  • ● Increased website visits
  • ● Increased number of calls from customers using the click-to-call Google extension
  • ● Increases footfall in shops

All these are benefits because the company’s brand awareness is increasing. Besides that, Google Ads are also not highly expensive compared to AdWords and Bing Ads. 

Using AI to Personalize Email Marketing

Email marketing in recent years has grown to be more successful as personalization is integrated into it because consumers love personalized content. Therefore, in 2023, brands should consider using artificial intelligence with email marketing. This is because it provides both the brand and its consumer benefits. Artificial intelligence allows a brand to analyze the data that email marketing presents. Besides that, it also helps deliver better customer experiences and protects their data. 

Canva Business - Using efficient design tools for social media

In 2023, it’s expected that businesses will find a way to make the design more accessible and faster. To do so, businesses should investigate utilizing Canva Business. Some advantages of using it include: 

  • ● Being able to edit posts and create infographics of any kind. 
  • ● Having a vast number of templates with ready-to-use images and content to match your businesses needs
  • ● Having many different types of design content and types such as social media posts, videos, posters, postcards, logos, and more. 

With that said, Canva Business could be your brand’s one-stop shop for creating any marketing content efficiently. Whether for Instagram or email marketing content, designers can easily edit on Canva Business. 

The Metaverse - Giving consumers a more immersive purchasing experience. 

Having everything virtual is starting to become a trend that many consumers adopt. Hence, brands should start venturing into the Metaverse in 2023. The Metaverse is a virtual reality space where humans can interact with one another in a computer-based environment. It brings in all human elements, such as money, personalities, and social media, and is essentially just an electronic version of human life.

You might wonder how the Metaverse can help with creating an immersive experience. This can be done in many ways. For example, through the Metaverse, your brand can partner with ANY brand across the globe because there isn’t a geographical barrier in the Metaverse. This also goes for collaborations. In addition, the Metaverse also allows augmented reality and artificial intelligence to make the buyer experience more personalized. 

What Now? 

Trends are always a hit or miss but nevertheless they help you to stay on top of search. They are also always bound to change with time but by following them your brand is more likely to get noticed by consumers or become more efficient. So by adopting these trends, it would better help connect your brand to your stakeholders.


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