I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.

Measuring the Success of Your Content

Becoming a great marketer is one part writing skills, and two parts knowing how to adjust your content after measuring the performance of your campaign. Being able to adapt to the trends in your industry will help you grow a successful business, all rooted in your content - but what are the most important metrics to be analyzing?

Website Content

I cannot stress enough how important SEO is for visibility. If your keywords aren’t performing, switch up your strategy. Areas you should be looking out for are: pageviews and bounce rate. The lower the bounce rate, that means that people are engaged in your content and are not jumping off the page too quickly. If your bounce rate begins to increase, see about revamping that content and research high performing, low competition keywords that will bring up your SEO ranking.

Social Media

The beauty of social platforms such as Facebook or Instagram is that you can look up your analytics through the site itself - no third party necessary! The key to social media is engagement, who’s following, commenting, and liking your posts? Are you responding back? The higher the engagement, the farther your content will reach. It also is worth noting that social media is typically taken in on mobile devices, so make sure your content is optimized for those thumb scrolling, which means less text, more visuals!


Email campaigns can be some of the most difficult content to analyze. A good rule of thumb is the idea of short-form content. Much like social media, email is taken in mostly on your customer’s phones, so it’s important to get to your point without sacrificing relevant info. How do you remedy this? Links, of course! Link off to your social media, a landing page on your website, or even a blog you find interesting (and relevant) to your audience. This is how you can measure click-through rates and see what kind of content your email subscribers are looking to see. Also, make sure you’re checking in on unsubscribers and open rates. This will also lend insight into what content your audience is looking for.

It’s important that when you’re writing content, you are formulating your writing around a marketing strategy that leads to a specific goal. No matter where your content is going, it needs to be part of a bigger picture that funnels up to either more revenue, awareness, or leads. You can learn more about how Marketing Eye formulates our comprehensive strategies using data analysis and AI through our patented Robotic Marketer by contacting us online, or you can speak directly to a marketing manager at 404-626-8070.

Join us on social media

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

me magazine4 popup

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
  • New York: 347-410-2666
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Colors exist in essentially all design, so why not use specific colors to your advantage? Different combinations ca… https://t.co/EK4PlkIhET

  • Although microcopy may not take up a lot of physical space in your writing, it can vastly improve a user's experien… https://t.co/SW4g6gAkR1

  • Although digital marketing exists in a constantly changing technological landscape, here are 7 tools that stood out… https://t.co/8oi5KTZ66i

  • Great article explaining how @instagram is diversifying their brand to grow with their audience and capitalize on s… https://t.co/LXA5wr1KoD

  • Glad to see an explosively popular social media brand using its reach for a great cause that considered its audienc… https://t.co/oH6kWOPrn1

  • Climate change is an increasingly dire issue that businesses can take steps to prevent from getting worse in the fu… https://t.co/Rju71i9jvz

  • Tried and true tricks for both begin accumulating and maintaining an audience on social media to showcase your idea… https://t.co/9A3GAettKM

  • Interactivity and communication with consumers can lead to great opportunities to improve your brand.… https://t.co/WZfNxoo6oO

  • If a sign is #art yet it just gives a message people need to receive, am I just obsessed with #advertising and losi… https://t.co/rk8zdoyO6F

  • Living life to the fullest means getting out of bed early, rising to new challenges, having lots of conversations,… https://t.co/ll59QqpZUS

  • @TheLadyCPA I’d so love to chat to you!!

  • A night out in Los Angeles before heading back home to Melbourne. I’ve learned a lot. I’ve got a plan. I’m choosing… https://t.co/8aFFJnzu6R

  • When people are negative about life and always complaining there is usually a deep seeded issue that needs to be re… https://t.co/3eiPlAaOws

  • I’ve made a firm choice this morning to reach for the stars and bring all the people I love and respect with me. Wh… https://t.co/5ZBZud3Ay7