It's true; the marketing industry has shifted. With the development of AI, machine learning and big data, marketing now has the power to be more accurate and efficient than it ever could have been with humans. Of course, robotics won't eliminate the need for marketing professionals as we will still be needed to write and execute creative campaigns. Robotics, however, will save us an extreme amount of time as it will be conducting the research and analysis.
Thinking about this kind of change can be a bit nerve-wrenching not only to marketers but also to the marketing media. What does this mean for the future of their careers? How will they remain relevant? With smaller pages does that mean there will be fewer jobs? Marketing media will need to find a way to disrupt itself, or they too may find themselves with redundancy packages.
I have never been afraid of change. In fact, I love finding new ways to do things. For over 25 years I have continued to adapt to the progression of the marketing industry, and that will not stop now. Change is not something to be feared but rather to be seen as an opportunity to develop your personal skills further. Yes, you will have to learn something new and it might be uncomfortable at first but you will get through it and be better for it. Moving with the innovation will grow you as a marketing professional, keep your audiences fascinated and most importantly keep your business relevant.
KPI's are an essential part of ensuring your marketing efforts are running smoothly. Many marketers decline audits for fear that it will show that they dropped something along the way. I say that is absurd. When someone finds a lull in your system, accept it, learn from it and take on new techniques to get your company to the next level.
There is nothing to worry about when all you can see is an opening for growth. Knowledge is power, and by incorporating the latest technologies into your career and learning them before your competitors, you will take yourself and your company to greater lengths.
If you are apprehensive, start by doing some personal research. Try to change your outlook and prepare for the future. By educating yourself about the latest marketing trends and analyzing campaigns that are working for other businesses, you are bringing yourself closer to becoming an industry leader.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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