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Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done, as it requires an omnipresent presence online. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind.

How to Use Thought Leadership

Find your area of expertise

The most important part of establishing yourself as a thought leader is finding your area of expertise. Sticking to your industry can keep from diluting your message and maintaining credibility. That credibility is the biggest swinging point of this approach. Your audience is only going to listen to you if they find that you are a credible source for information.

Create high-quality content

Invest your time in creating high-quality content to grow your thought leadership. Long-form content performs the best, but the readers will find value as long as you’re providing it. Take the time to go into detail with what you’re saying and take a look at multiple angles to fully flesh it out. Whether you are writing blogs, e-books, infographics, or videos, make sure that each piece is of the highest possible quality. If at any point you release sub-par work, you will begin to lose your audience. 

Keep up with trends

As we all know, technology evolves constantly. When you begin to lose touch on the evolving trends within your industry, you will risk losing your relevancy. Keep ahead of the curve for industry updates and be among the first to utilize it within your company. Once you familiarize yourself with the new tech, share your experience with others so that they can make an informed decision for their own businesses.

Be visible and engage

Staying visible is the key. Whether you are maintaining a consistent presence on social media, posting blogs throughout the week, or even connecting with your audience through a consistent email campaign, your audience needs to see that you’re active. They are much more likely to engage with your content if it keeps showing up in their social channels or inboxes. There is a fine balance to maintaining engagement and oversaturating your audience’s feed. Find that sweet spot of engagement and stick to it.

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The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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