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Whether you think your current content strategy is working or not, it’s always a good idea to reconsider how it can be better optimized for your audience. There are plenty of resources available to strengthen your content marketing. Studies show that 61% of consumers are influenced by custom content, so it’s more important than ever to be engaging your consumers where they are. Marketing Eye’s Morgan Doyle and Robotic Marketer’s Michael Banks recently discussed how to optimize your content strategy, which you can view at the bottom of this page. We’ve pulled a few of their key points for you to read below.


How to Optimize Your Content Strategy


Showing authenticity

Showing your brand’s authentic persona is a great way to build a trusting relationship with your customers. To dig deep into what makes your brand work, you need to decide how you’re going to identify your brand. Identify your target audience and break down each persona to specifically cater to what they are looking for. Authenticity is all about resonating with your audience to show that you can address what they need and provide a solution to their problem.


Building a cadence

If you aren’t keeping a specific schedule, you will never build an audience for your online content. Whether you are posting to social media, doing live broadcasts, writing blogs for your website or even sending out email campaigns, you need to establish a rhythm for when and you are going to provide content for your audience. When you begin to build out a schedule for your content strategy, your audience will pick up on your schedule and might even begin to look for your content. As long as you are providing value to your audience, they will keep coming back.


Use your resources

It might seem daunting to create your content if you are understaffed or untrained in certain areas like photography or videography, but there’s always a way around obstacles like this. When you are struggling with writing blogs, look to your competitors for inspiration. If they cover topics that relate to your brand, write about those topics in a way that reaches your audience. There are thousands of free, great looking stock photos that you can use for social posts and blogs. Find pictures that stand out and draw the reader in to maximize the views on your blogs. Most smartphones are capable of recording high-definition video content, so consider investing in tools like a tripod to make your video content look more professional.


Reuse your content

Reusing your older content is just as important as creating new content. Essentially, you want to create an unending fountain of content to keep your audience engaged with your brand. By integrating your older content into your cadence, you have the opportunity to introduce your newer audience members to the content you have created in the past. As long as the information is valuable, your audience will connect with your materials.


You can watch Morgan and Michael’s discussion below.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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