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While there's a lot of focus on marketing approach for Gen Z, it's also essential to notice the next generation with immense buying power. Before millennials transition into a place of prominent buying power, it's vital to understand what drives their interests and engages them. Marketers can't forget about millennials because they are positioned to spend more money than Gen Xers or Baby Boomers ever could. Millennials are an incredibly lucrative market, and their digital savvy will influence the way they purchase. If brands aren't willing to leverage a digital approach, they will lose their competitive edge. Below, we have some specific ways that marketers can reach millennials before they transition to their full buying power.

How to Market to Millennials
Leverage Authenticity

 

Authenticity is important to everyone, and millennials are no exception. Millennials are interested in brands that have relevance to their experience, and creating authentic content is a great way to attract their interest. While relevant topics are a crucial part of creating content, it's also about the language and messaging that you use to educate your audience. By taking on the language of your audience, you are speaking to them in a way that they will notice and understand. Establishing your thought leadership through content is a great way to develop a relationship with your audience.

Pivot to Inbound Marketing Methods

Inbound marketing allows your brand to put your expertise right in front of them. Instead of listing products, create educational content that informs and educates your audience on industry trends, your brand expertise, and how your solution can improve the lives of your audience. Use e-books, whitepapers, blog posts, and videos to strengthen your inbound marketing strategy.

Focus on Convenience

Does your product/service provide a valuable solution to your customers? Tell them about it! Focus your marketing efforts to highlight how your solution works and how it can vastly improve the lives of all who buy it. If possible, give your customers a demo for how your solution works so that they can try it for themselves. Double-down on the convenience your brand provides by building specific "how-to" guides that answer frequently asked questions for your customer's reference. If your customers need to do any troubleshooting with your product, allow them to fix the problem themselves before having to contact customer service.

Develop a Consumer-Focused Approach

By pushing a consumer-focused approach, your brand will show your customers that their experience with you matters. Invest time in developing a consumer-focused plan that directly addresses building relationships before pushing for purchases. Your audience will appreciate honesty, and a transparent, consumer-focused approach will be more successful in building long-lasting customer relationships.

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The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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