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Building a landing page is standard practice for any marketer, but that shouldn’t undermine the importance of building a purposeful landing page to increase conversions. The fundamentals, like compelling copy, form placement, and social media integration aren’t changing; it’s all about the smaller ways to maximize the number of sign-ups the landing page generates. Below, we have several ways to improve the performance of your landing page and generate more conversions for your business.

How to Drive Lead Conversions from Landing Pages


Improve Your Visuals

We process visual information much faster than text, which means that your imagery has to stick with your audience. Your visual strategy is such a vital part of building a landing page, so it’s important to be intentional and purposeful with what you are using. Steer away from stock imagery and find something that your audience can connect with emotionally while driving associations with your company.

Personalize Your Content

Using generic content will deliver diminishing returns, every time. By personalizing and humanizing content on your landing pages, you can get to the heart of what your audience is looking for. Personalized content can drive engagement, especially when you are making recommendations based on their purchase history. Develop content that is tailored towards your audience’s industry, focusing on their challenges and pain points. 

Keep A/B Testing

Are you A/B testing your landing page? When you skip it out on testing, you miss getting the insights for how your landing page is performing. A/B testing shows you what is and isn’t working and allows you to reconsider some of your CTAs.

Rethink Your Forms

How are you gathering information? Forms are an intrinsic part of the landing page experience, but there might be a better way to implement forms and data collection. Paid campaigns on social media can be great to capture information without pushing the user to another page. On a traditional landing page, you can use progressive profiling to gather the information at a gradual rate. This can increase conversions and won’t require visitors to fill out a lot of information at once. Whatever you choose to do, it essentially boils down to finding a better solution for data collection.

How Marketing Eye Can Help

Marketing Eye is a creative marketing agency focused on elevating the marketing efforts of small to medium-sized businesses. When you partner with Marketing Eye, we develop a marketing strategy designed to improve your business operations. Our team of marketers works with you to create a marketing plan and focus on the optimum implementation of that marketing plan. We understand the need for lead generation and how businesses can leverage a landing page to engage with their leads. Contact Marketing Eye today to learn how we can help you.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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