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One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The most significant opportunity that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content. 

How Diversified Content Can Benefit Your Business

Build Content for Your Audience First

When you’re building content, make sure that it’s something that will appeal to your audience. It doesn’t matter how great or informative it is; your audience won’t make time for it if you’re not meeting the audience where they are. Take the time to look at how your audience consumes media and what specifically draws them in. Pick your topics based on what your audience is interested in and deliver them in a format that your audience will consume. 

Go All In

Expending the effort to tell a story is the only way that your audience is going to connect with what you have to say. The quality of the video isn’t going to matter if there’s nothing to it. You have to understand your audience and what motivates them to engage and purchase. The topics need to have depth and value for an audience to pay attention to. 

Use Your Content for Multiple Channels

Understanding the channels that you’re using to push content is just as important as understanding who you’re creating the content for. Video is excellent for social media, but it doesn’t work as well in other places. Blogs, e-books, and white papers are great for tackling in-depth topics as consumers are navigating the sales funnel. But your written pieces can always link out to a video, and videos can contain a click-through that will take the viewer to a downloadable e-book or white paper. Your branding can work throughout all of your channels; it just needs to be optimized to fit that specific piece of media. 

Consider Nontraditional Media

Social media, blogs, and written pieces of content can get the job done, but why not expand your skill set a little bit? Podcasts and videos are a great way to connect your audience to the human element of your brand. Put a vibrant and energetic personality behind a mic or a camera, and it will draw the viewer in like a magnet. Additionally, you could try a free demonstration of your product or service! Have someone on your team walkthrough the product with your customers to show them all of the features and specifications or provide a demo that they can explore for themselves.

How Marketing Eye Can Help
Marketing Eye is a marketing agency that specializes in elevating small to medium-size businesses. Our team of marketers is uniquely qualified to support all of your marketing needs. With our consultative approach, we come alongside your business to identify what's working and what isn't. Our team will help your business to develop content that directly meets your needs. Contact Marketing Eye today to learn how we can help you. 

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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