Build Content for Your Audience First
When you’re building content, make sure that it’s something that will appeal to your audience. It doesn’t matter how great or informative it is; your audience won’t make time for it if you’re not meeting the audience where they are. Take the time to look at how your audience consumes media and what specifically draws them in. Pick your topics based on what your audience is interested in and deliver them in a format that your audience will consume.
Go All In
Expending the effort to tell a story is the only way that your audience is going to connect with what you have to say. The quality of the video isn’t going to matter if there’s nothing to it. You have to understand your audience and what motivates them to engage and purchase. The topics need to have depth and value for an audience to pay attention to.
Use Your Content for Multiple Channels
Understanding the channels that you’re using to push content is just as important as understanding who you’re creating the content for. Video is excellent for social media, but it doesn’t work as well in other places. Blogs, e-books, and white papers are great for tackling in-depth topics as consumers are navigating the sales funnel. But your written pieces can always link out to a video, and videos can contain a click-through that will take the viewer to a downloadable e-book or white paper. Your branding can work throughout all of your channels; it just needs to be optimized to fit that specific piece of media.
Consider Nontraditional Media
Social media, blogs, and written pieces of content can get the job done, but why not expand your skill set a little bit? Podcasts and videos are a great way to connect your audience to the human element of your brand. Put a vibrant and energetic personality behind a mic or a camera, and it will draw the viewer in like a magnet. Additionally, you could try a free demonstration of your product or service! Have someone on your team walkthrough the product with your customers to show them all of the features and specifications or provide a demo that they can explore for themselves.
How Marketing Eye Can Help
Marketing Eye is a marketing agency that specializes in elevating small to medium-size businesses. Our team of marketers is uniquely qualified to support all of your marketing needs. With our consultative approach, we come alongside your business to identify what's working and what isn't. Our team will help your business to develop content that directly meets your needs. Contact Marketing Eye today to learn how we can help you.