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Startup founders understand the importance of marketing, but the life of a startup founder is a changing landscape of measuring the needs of the product you’re building or raising the funds to build it. With all of the things they have to think about daily, startup founders simply don’t have the time to focus on their target audiences, marketing niches, marketing campaigns or a marketing strategy. So how does a startup company market its product? With an outsourced marketing department! Outsourcing your marketing not only takes that burden off of your shoulders, but it also ensures that your marketing efforts are given the attention and care they need from the beginning.

How an Outsourced Marketing Department Can Benefit a Startup


The Strategy

The first thing to set up with your outsourced marketing team is the strategy. It’s easy to get excited about all of the marketing initiatives that you have coming up, but a strategy will cement everything into place. With a controlled, specialized strategy for your company, the marketing team will be able to open other possibilities along the way. A strategy is simply a detailed map of how your company is going to reach the people in your audience. From there, your team just needs to stick to the plan that the marketing team has put in place.  


Search engine optimization requires a lot of specifications and time to nail it. It’s an interdisciplinary, step-by-step process that measures the accessibility of your website, the user experience, content development and overall effectiveness of your website. SEO takes time and dedication, which makes it perfectly suited for an outsourced marketing team. Just make sure that the content creators understand what makes your company special compared to others. Give a detailed synopsis of who you are, what you do, who you serve, and how your company is a better solution than others to truly optimize your website. 

The Automation

Marketing automation can be a very powerful tool to generate leads for small companies. Unfortunately, it’s difficult for small companies to devote time and attention to implement marketing automation. An outsourced marketing team not only knows the very best tools to use, but they also understand how to multiple marketing automation tools in a way that delivers a strong user experience. This marketing team can automate simple processes like social media marketing, email marketing, and lead generation and leave you to focus on the product. 

The Influence

Building a following to be a thought leader takes time, dedication and a carefully crafted message. If you’re looking to establish yourself as a thought leader, consider using a marketing team that can dedicate the time to crafting your message and your content to what your audience is looking for. You need a marketing team that can keep up with the constantly evolving trends of influencer marketing and establish the trust of your followers. 

Startups may not have time to devote to marketing their product, but they can't afford to let their marketing efforts slip between the cracks. Hiring an outsourced marketing department is a great opportunity to let a team of specialized experts take the reins while you focus on the bigger picture of developing your product. If you want more information on how a marketing agency like Marketing Eye can truly benefit your startup, contact us today!

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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