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May 06, 2010 Written by Mellissah Smith
Last night I attended the launch of Essjai’s new range of jewellery. Over 100 people attended an exclusive launch in Malvern, Victoria, which included a fashion parade and well-known journalist, Martine Griffiths from Channell 10 giving a keynote speech about her travels as a journalist. Women are embracing the ‘party plan’ jewellery industry, whereby they can view stunning pieces in the comforts of a home with friends over a cup of coffee or a glass of champagne.
This ‘party plan’ jewellery business has gone gang-busters over the past 12 months with owner Sofie Zoumis designing a stunning range of fashion jewellery and elegant evening wear.
Interested in finding out more? www.essjai.com.au
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Mellissah Smith
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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