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Whether you are selling a product or a service, it’s intended for a specific group of customers or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Developing Your Target Audience

 Use Google Analytics to learn about your customers

Google Analytics will obtain insights that will teach you more about your customers. It’s an incredible tool that will give you website insights and details on your customers like their age, gender, interests, and location. Based on this information, you can begin to segment your target audience into different pieces. 

Create a reader persona to write blogs

Create a reader persona so that your content writers always know who they are writing to. A reader persona focuses on the challenges that your customers might face. The writer’s job is to write content that addresses and solves those challenges. Different segments of your target audience require different messaging because not everyone will engage with a company that has the same messaging across the board. Your blogs should contain content that provides value to your readers, hopefully keeping them coming back for more.

Look at social media analytics

Social media analytics will not only give an idea of their age demographics, but it will also tell you exactly what your followers are interested in. Take notes on exactly what your followers engage with and modify your content to increase that engagement. Each of your social media channels will have a mostly different group of followers, so you can begin to cater your content towards those other groups by each channel.

Engage with social media audiences

Once you begin to cater your content towards your target audience, take the time to engage with them. The comments section of any post is a great way to discuss how your product works and learn about other people’s experiences with what your company is doing. Additionally, you can create polls to gauge the kind of content that your audience wants to see in the future. 

How Marketing Eye Can Help
Marketing Eye is a results-driven marketing agency that is committed to elevating and supporting your marketing efforts. Our team works with you to develop a comprehensive marketing strategy that meets the specific and dynamic needs of your business. With our consultative approach, we can develop and define your target audience to generate brand awareness and further drive engagement. Contact Marketing Eye today to learn how we can help you. 

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The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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