Your lead magnets don’t have to lengthy, complex or even take countless hours to create. You simply need to solve a specific problem for your target audience. Peep Laja, founder of ConversionXL makes the point “If what you offer is something people want and it seems to be worth going through the hassle (typing the email address, worrying about spam etc), you will get their email.”
Remember you are building a Magnet, it has to be magnetic. People have to want to take action to receive your valuable creation. Creating a lead magnet that is relevant to what you eventually want them to buy helps you to qualify the people who subscribe to your email list as being interested in your product or service. If they weren’t interested, they wouldn’t have opted-in to receive your lead magnet.
When you give someone something for free that actually helps them, it builds trust. You are building a relationship with your customer, you want them to eventually have a positive purchasing experience. Your magnet should be something that gives your specific target audience value, not just “a free car,” everyone wants a free car. If you want someone to sign up for your online course, think about the result that your online course helps someone achieve, then structure your lead magnet around achieving that result.
Most people will not buy the first time they visit a website. That’s ok, everyone has that problem, people like to browse, research, or aren’t sure what they need. The idea is to get them to take a few steps in the relationship direction. It’s like buying someone a drink before asking them to move in with you.
What do you use as a lead magnet? Please feel free to comment your success rate.
The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
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