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Aug 10, 2016
Written by
Marketing Eye
Do you have a system in place to organize your customers? Whether they are prospects or existing clients you need to have processes in place for keeping track of vital client information. Confused about what is an CRM system? A CRM system is simple a way to organize your clients and prospective clients. Yes, an excel spreadsheet can be considered a CRM system, but for some an excel spreadsheet isn’t enough.This is when they turn to software such as Salesforce. A CRM system is important for several reasons; organization of contact details, keeping track of the sales pipeline, and making sure everyone is on the same page.
Organization of contact details is very important. Most of us are guilty of sifting through 50 business cards to find that one person’s email address. Don’t be that person. A CRM system can be the solution to your madness. Having a CRM system in place allows for you to search for what you need in a much quicker manner. You will never have to worry about digging through notes or business cards to find contact details again.
Nurturing your prospects correctly is vital in closing the deal. Having a CRM system in place will help you identify where your prospect is within the sales funnel and what step must be taken next. Without this system and prospect organization in place you might miss out on a sale because you weren’t sure when it was time to follow up.
Notes and interactions from every client and prospective client must be tracked. Save yourself the headache and keep track of every interaction that is made. This is ensures that everyone on your team is on the same page and has access to the same information that you do. You never know when you might be out of the office and someone needs access to your sales list. Taking notes is not only beneficial for others on your team, but is extremely helpful for you as well. A little trigger about the conversation you had or about what they are looking for is going to help jog your memory when it is time to follow up.
Organization is key. A CRM system is just another way to stay organized. Whether you need an excel spreadsheet or a something more, see it as an advantage. Make sure everyone in your company is aware of the processes in place and make sure it is consistent across the board.
If you need help with your CRM system or help with knowing what to use as your CRM system. Give us a call at 404-626-8070 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
Marketing Eye
The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
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